Halstead Property

Return to Halstead Propert Homepage
Register / Sign In     Contact Us

About Halstead Property

Have any questions? Please contact us.

Gerald Makowski

As Executive Director of Marketing for Terra Holdings, Gerald Makowski is responsible for the marketing initiatives for Halstead Property as well as other Terra Holdings, LLC affiliate firms. A member of the Terra Executive Team since 1992, Gerry has been responsible for the growth and development of the division - which started out as a 1-person department working with outside vendors, and has since grown to accommodate 20 talented and experienced team members who specialize in all aspects of marketing including graphic design, classified and display advertising, direct mail, website design and imaging and marketing collateral pieces.

In the last two years alone, Gerry and his team have received some of the industry's highest accolades. For two consecutive years, the Terra Marketing team won first place for General Marketing Materials for the Halstead Property magazine, The Portfolio, from the Leading Real Estate Companies of the World. This year, the team also won first place for General Luxury/Presentation Materials from the Luxury Portfolio Fine Properties Collection.

With over 20 years of creative advertising and marketing experience, Gerry is well respected in the real estate industry as a marketing expert. For the last six years, he has donated his time and services to REBNY to produce the presentation for their annual Deal of the Year awards gala. Prior to joining Terra, he worked in account management at a boutique New York City advertising agency specializing in cultural accounts, where he developed innovative media schedules and creative direction on marketing materials for fine art galleries, museums and schools in Manhattan.

He graduated from New York Institute of Technology in Old Westbury with a Bachelor of Fine Arts degree in Communication Arts, specializing in Film Production. After graduation, Gerry worked as production manager for feature films, and did casting for commercials and films.

Gerry owns a cooperative apartment in the Murray Hill section of Manhattan and a weekend home in Hudson, New York.

Return to Halstead Executive Team

All Recent Press

Trulia's 'Social Media Guru' Moves To Wellcomemat

Rudy Bachraty is co-founder of SellsiusBy Matt Carter Rudy Bachraty, Truila's social media guru and co-founder of the Sellsius blog, has a new job: chief educator for WellcomeMat, the video publishing platform for real estate professionals and brands. Bachraty said that while...
Inman News - Tuesday, September 27, 2011

The Art Of The Floor Plan Capturing A Home Line By Line

By: DIANE CARDWELL In the fiercely competitive game of marketing homes, brokers go to great lengths to cast a property in its most flattering light, sanding down rough edges, cleaning out clutter, loading in new furniture and hiring professional photographers to...
New York Times - Monday, May 30, 2011

Halstead Wins The 2009 Real Estate Standard Of Excellence Webaward

Halstead Property has been honored by the Web Marketing Association with a 2009 WebAward for outstanding achievement in website development, the fourth consecutive award for Halstead. Founded in 1997, the Web Marketing Association’s mission is to improve the quality of...
StamfordPlus.com - Monday, October 26, 2009

Broker Exchange

Residential Terra Holdings Gerald Makowski was promoted to executive director of marketing from director of marketing.
The Real Deal - Sunday, June 01, 2008

Branding That Makes Brokering Better

By Maggie Hawryluk Citi Habitats last week announced plans to re-brand the brokerage with a multi-media campaign that aims to spin the company’s most successful year ever into an all-out assault on the senses. From a new ad campaign and corporate...
Brokers Weekly - Wednesday, May 14, 2008

People

People: People/Calendar Companies Promotions: Shiseido Cosmetics, New York, upped Jadzia Tirsch to svp-advertising/pr... Gerald M. Makowski promoted to executive dir of marketing at Terra Holdings, New York, overseeing initiatives for Halstead Property and other Terra Holdings affiliate firms. He has been...
Brandweek - Monday, April 21, 2008

Executive Moves

Real Estate Terra Holdings: Gerald Makowski, 46, was promoted to executive director of marketing from director of marketing.
Crains - Saturday, April 19, 2008

The Floor-Space Fallacy

In a transaction rife with truth-stretching, real square footage is an elusive number. When Halstead broker Amelia Gewirtz took clients this summer to the Ariel, a glassy condo project in the West Nineties, she was relieved to see the floor...
New York Magazine - Monday, December 10, 2007

Halstead Website Wins Award For Excellence

The Web Marketing Association has awarded Halstead Property with a 2007 WebAward for outstanding achievement in website development, the second in a row for Halstead. The WebAwards is the standards-defining competition that sets industry benchmarks for the best Web sites...
Real Estate Weekly - Wednesday, November 07, 2007

Where Floor Plans Are Sought After And Why

By JOYCE COHEN THERE are things New York apartments typically lack — a yard, a parking place, a washer-dryer. But there is one thing they do possess: floor plans, most often derived from buildings’ original marketing materials. Floor plans are important when...
New York Times - Sunday, February 11, 2007

Return to Top

All Videos

Part 5 - February 2011 Social Media Panel Discussion
Part 5- February 2011 Social Media Panel Discussion

This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.

Part 3 - February 2011 Social Media Panel Discussion
Part 3- February 2011 Social Media Panel Discussion

This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.

Part 2 - February 2011 Social Media Panel Discussion
Part 2- February 2011 Social Media Panel Discussion

This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.

Halstead Property Annual Meeting 2010 Recap
Halstead Property Annual Meeting 2010 Recap

On January 26, 2010, 900+ Agents from 19 Offices & 3 States gathered at the historic Ziegfeld Theater for the 25 Years of Halstead Property Annual Meeting. New initiatives are announced, icons are honored, & top awards are given out.

Why Halstead?
Why Halstead

Learn about some of the competitive advantages of working with the largest privately owned real estate firm in the New York Metropolitan area, Halstead Property.

Return to Top