Halstead Property
Return to Halstead Propert HomepageMatthew J. Leone
Matthew J. Leone
Director of Web Marketing & Social Media
mleone@halstead.com
212-381-3338
- New York Brokerage Launches Creative Company Blog On Tumblr, Ag Beat - 10/29/2011
- Halstead Property Wins 2011 Webawards For Web Development, Citybizlist - 10/23/2011
- Halstead Property Wins 2011 Web Marketing Association Award For Outstanding Website, Realestaterama - 10/20/2011
- View All Recent Press
Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead Property that helps to set the company apart from its competitors. He started at Terra Holdings in 2004 and was promoted to Marketing Manager in 2007. Matthew is currently the Director of Web Marketing and Social Media for the Terra Marketing, Halstead's twenty-three member in-house marketing and technology division.
As Director of Web Marketing & Social Media, Matthew is responsible for the everyday direction of the resources and operations of the marketing/ technology division. He is passionate about staying on top of the latest trends and integrating technological and innovative solutions into all forms of marketing. He also oversees the day-to-day responsibilities of Web 2.0 efforts including social media like Facebook, Halstead Blog, Foursquare and Twitter as well as video marketing that both help build and interact with the virtual community.
Prior to joining Halstead Property, Matthew worked at the sports marketing firm, NSM. While at NSM, he gained experience in the various facets of the marketing mix by working directly with the events and marketing promotions for the Big East Conference basketball account as well as creating marketing proposals for the PGA tour event sponsors.
Creative and detail-oriented, colleagues find that he works tirelessly towards unique ways of approaching real estate marketing. Graduating with honors from Marist College in Poughkeepsie, NY, Matthew earned a double concentration in marketing and finance. Moreover, he has also dedicates time to continued learning through his affiliation and membership with the American Marketing Association. Matthew has also appeared as a panelist and speaker at past Inman Real Estate Connect Conferences as well as other Continued Education Seminars speaking on concepts that will shape the future of real estate marketing and technology. He has been routinely interviewed and quoted in publications like the New York Times, New York Magazine and the The Real Deal as well as other publications and blogs.
Matthew is married with a daughter, and currently resides with his wife in New Rochelle, NY.
Return to Halstead Executive Team
All Recent Press
The power of Tumblr
Tumblr is a rapidly growing blogging community with diehard fans, especially in the fashion sector and major metro areas. A lot of real estate agents have taken to the site and are putting energy into featuring...
AG Beat - Saturday, October 29, 2011
The newly re-launched website of Halstead Property, a residential real estate brokerage firm serving the metropolitan area, has won the Web Marketing Association's 2011 WebAward for Outstanding Achievement in Web Development.
Each year, the WebAwards recognizes the premiere websites across 96...
citybizlist - Sunday, October 23, 2011
NEW YORK, NY – Halstead Property is proud to announce that its newly re-launched website has won the Web Marketing Association’s 2011 WebAward for Outstanding Achievement in Web Development. Each year, the WebAwards recognizes the premiere websites across 96 different...
Realestaterama - Thursday, October 20, 2011
Awards showcase outstanding website design, content
A website promoting a high-rise condo in Beirut, Lebanon, has been chosen "Best Real Estate Website" by the Web Marketing Association.
The WMA's 2011 WebAwards also singled out a dozen "outstanding websites" in the real estate...
Inman News - Tuesday, October 11, 2011
A new NYC real estate club: Those with 1,000 or more followers on Twitter
By Julia Dahl
To tweet or not to tweet -- for New York City real estate professionals, that is the question.
When using social media for...
The Real Deal - Saturday, October 01, 2011
Rudy Bachraty is co-founder of SellsiusBy Matt Carter
Rudy Bachraty, Truila's social media guru and co-founder of the Sellsius blog, has a new job: chief educator for WellcomeMat, the video publishing platform for real estate professionals and brands.
Bachraty said that while...
Inman News - Tuesday, September 27, 2011
For all of their high end suburban listings, Halstead Property is offering Drone Helicopter Imagery which is a remote operated helicopter using an “ultra high resolution camera” to give their listings new depth. The company offers services in New York,...
AgentGenius - Tuesday, August 30, 2011
Quality real estate videoWe recently shared with you five tips for hiring a real estate videographer from the mouths of WellcomeMat video professionals. Today, we turn our sights on Halstead Property on the East Coast who we approached because of...
AgentGenius - Wednesday, July 13, 2011
Real estate agents show New York savvy, build brands and win followers with YouTube, Facebook and Twitter.
By Amanda Fung
In the past year and a half, residential real estate broker Gus Waite has posted 35 YouTube videos covering everything from the...
Crains - Sunday, May 15, 2011
Matthew Leone has been promoted to director of web marketing and social media for Terra Holdings, parent company of Brown Harris Stevens and Halstead Property.
Leone joined Terra Holdings as the marketing co-coordinator in 2004, and was promoted to marketing...
Brokers Weekly - Wednesday, February 09, 2011
By VIVIAN S. TOY
ANY broker will tell you that selling an empty apartment is much harder than selling a beautifully furnished one.
But staging a home with rented furniture can cost thousands of dollars, and that’s money that most sellers...
New York Times - Friday, October 29, 2010
By Jill Urban
Most brokers will tell you that a well-furnished home always appears larger than an empty one. That's why staging is such an important step in the selling process.
For those who do not want to go through the...
NY1 - Friday, October 29, 2010
By C.J. Hughes
For years, the main photo used in listings for suburban homes was a simple street-level shot. Not anymore. Since the market turned and the fight to reel in buyers has intensified, real estate companies are opting for a...
The Real Deal - Wednesday, September 01, 2010
The cleverly named Halstead ProperTV section of the Halstead Property website boasts a video library of over 500 video’s and, according to Marketing Manager Matthew Leone, has received over 4.5 million total views since its inception a year and a...
Agent Applause - Sunday, July 11, 2010
By Candace Taylor
Sotheby's International Realty broker Bill Williams started blogging about his new exclusive -- a house at 55 Dune Road in Bridgehampton listed for $14.95 million -- weeks before it went on the market.
The posts paid off: By...
The Real Deal - Wednesday, June 09, 2010
By Matt Carter Inman News
NEW YORK -- Video can boost Web site traffic and generate business for real estate agents and brokers, whether they hire a professional production company to shoot elaborate videos showcasing agents, listings and neighborhoods or...
Inman News - Wednesday, May 05, 2010
By Lauren Price
In development since early 2008, Halstead.com’s newly introduced section, Halstead ProperTV, gives buyers new ways to view and share listings and developments by the flick of a click. Going beyond the typical floor plans and photos home-seekers are...
New York Magazine - Tuesday, April 07, 2009
By Joel Burslem
If the last two years were a race by the big portals to get listings into their databases, then 2009 is looking like it will be the year that the race shifts to who can add the...
Future of Real Estate Marketing - Thursday, January 15, 2009
Halstead ProperTV takes “just browsing” to a new level.
HOME BUYERS now have a new way to view properties without leaving the comfort of home. Halstead ProperTV, a new section of Halstead.com, goes beyond the standard floorplans and images typically used...
Quest - Thursday, January 01, 2009
Halstead Property launched Halstead ProperTV, a new section of Halstead.com that captures the future of property marketing by featuring top-quality, engaging video content that is easy to navigate. Partnering with WellcomeMat, Halstead ProperTV allows users to not only experience a...
RIS Media - Thursday, January 01, 2009
Anna Kahn's agent bio
By Jovana Rizzo
Thinking about moving to Harlem, or buying an apartment at the Toren in Williamsburg? Explore them both in under 10 minutes, from the comfort of your own home.
Last month, Halstead Property launched ProperTV,...
The Real Deal - Thursday, December 18, 2008
Published by Joseph Ferrara
New York City brokerage Halstead Properties has teamed with leading video network Wellcome Mat to launch a searchable real estate video site called Halstead ProperTV.
Real Estate KEYWORD SEARCH
As far as I know, this is the first real...
Sellsius Real Estate Blog - Monday, December 15, 2008
Large firms spend big to dominate searches, but jury's out on best way to measure who has most traffic
By Marc Ferris
When Halstead wanted to promote its new online luxury listing initiative, dubbed "S3," the company put digital signs atop New...
The Real Deal - Monday, December 01, 2008
By Maggie Hawryluk
Citi Habitats last week announced plans to re-brand the brokerage with a multi-media campaign that aims to spin the company’s most successful year ever into an all-out assault on the senses.
From a new ad campaign and corporate...
Brokers Weekly - Wednesday, May 14, 2008
All Videos
Top agents from CT, NY, & NJ joined a panel discussion moderated by Matthew Leone on March 30th to discuss how each use the array of marketing & technology resources at their disposal to help win pitches & sell listings.
Top agents from CT, NY, & NJ joined a panel discussion moderated by Matthew Leone on March 30th to discuss how each use the array of marketing & technology resources at their disposal to help win pitches & sell listings.
Top agents from CT, NY, & NJ joined a panel discussion moderated by Matthew Leone on March 30th to discuss how each use the array of marketing & technology resources at their disposal to help win pitches & sell listings.
Top agents from CT, NY, & NJ joined a panel discussion moderated by Matthew Leone on March 30th to discuss how each use the array of marketing & technology resources at their disposal to help win pitches & sell listings.
Halstead Property celebrated a successful 2010 at the Waldorf Astoria Hotel in Midtown Manhattan for their Annual Meeting on February 7th, 2011 attended by the 900+ agents acknowledging the top agents from the past year.
This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.
This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.
This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.
This advanced seminar panel covers successful social media strategies. Moderated by Gerry Makowski, the panel is made up of Matthew Leone - Director of Web Marketing & agents Renee Fishman, Matt Stone, & Brian Lewis.
Do business receive a return on investment through the use of social media? This incredibly informative video by Socialnomics goes over some clear success stories from using social mediums for business purposes.
First installment of our Webisode series stars our innovative new mobile marketing tool, H-Tags, as it delivers real results on the go. We invite you to stick around for the next webisodes in the near future to see what Halstead does next.
Matthew Leone and Lisa Rose are featured on NY1 discussing and demonstrating an innovative new marketing tool for vacant and unfurnished properties that Halstead Property now employs named "Virtual Stager."
Did you know that furnished properties receive 20% more web traffic than unfurnished? Halstead Property is proud to offer to its vacant listings a new 3D rendering technology affectionately called Virtual Stager to furnish our listings.
We're proud to partner with a ground breaking technology, Drone Helicopter Imagery. This remote operated helicopter equipped with a ultra high resolution camera photographs our high end listings from breathtaking angles never before seen.
On January 26, 2010, 900+ Agents from 19 Offices & 3 States gathered at the historic Ziegfeld Theater for the 25 Years of Halstead Property Annual Meeting. New initiatives are announced, icons are honored, & top awards are given out.
Watch highlights & sound bytes from the July 15, 2009 Week of Opportunities Buyers Seminar before hundreds at the Scandinavia House. Diane Ramirez, Greg Heym, & others spoke on ways to take advantage of the best buyer's market in 20+ years.
Learn about some of the competitive advantages of working with the largest privately owned real estate firm in the New York Metropolitan area, Halstead Property.
Learn about this unique marketing tool available only on halstead.com that takes an exclusive property image and transforms its walls into a virtual endless color palette of possibilities.