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William S. Ross

With over 25 years of real estate experience, Bill Ross brings an incredible depth of knowledge to his position as a Director of Development Marketing for Halstead Property. A talented negotiator, he has brokered deals in both the residential and commercial arenas. In addition, Bill has sold development sites, development rights, multi-family buildings, and other investment properties throughout New York City.

Bill's experience and knowledge of New York City's zoning laws make him especially suited to the Development Marketing Division. These skills, combined with his unique ability to work with architects on floor plans and layouts, make him an essential element in the success of any project. As a result of his intricate knowledge of the 421(a) law, he has advised many developers and Bill has also assisted REBNY with the legislation.

"It is very important to work with our team as early in the process as possible. Our unmatched research department is an important key to bringing the right unit mix to any neighborhood. Once that is established, a huge effort is commenced with the developer, the architect, and our team to bring to the market exactly what buyers are looking for," explains Bill regarding the process with Halstead Property Development Marketing.

A lifetime resident of Brooklyn, Bill is considered an expert in all matters related to that Borough. He has worked on some of the largest projects in Brooklyn and is helping to create an ever-changing skyline. In a number of neighborhoods, his expertise with landmark regulations has been an important part of the success of many projects.

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All Recent Press

Developers Launch Battle Of Brooklyn

By LAURA KUSISTO The battle to build Brooklyn's tallest tower is about to begin with two developers planning to break ground next year on residential buildings that will loom nearly 100 feet over any of their predecessors. At the beginning...
Wall Street Journal - Monday, December 12, 2011

Closings And Move-Ins Have Begun At 47 Dean Street New Premium Condominium Development In Boerum Hill

By: Nicole Amato New York, NY— Halstead Property Development Marketing announced today that closings and move-ins have begun at 47 Dean Street, a premium condominium development located in Boerum Hill, Brooklyn.According to 47 Dean’s lead developer, William S. Ross, director of...
Realestaterama - Monday, May 23, 2011

47 Dean Street Is 60 Percent Sold In Just Three Months

Halstead Property Development Marketing today announced that 60% of units are under contract at 47 Dean Street, a premium condominum development located at 47 Dean Street in Boerum Hill, Brooklyn. The development launched sales in November and construction is expected...
Mann Report - Monday, May 23, 2011

The Brooklyn Bridge Park Price Bump

By Patrick Egan In the 1950s, Robert Moses excised a patch of Brooklyn waterfront from the larger brownstone neighborhoods of Carroll Gardens and Cobble Hill, using his preferred surgical tool: a highway. The BQE created a nameless neighborhood -- part industrial,...
The Real Deal - Friday, October 01, 2010

By Any Name Columbia Street District Shows Life

By BRITTANY HUTSON It still serves as the active seaport for the Red Hook Container Terminal, the nearest subway station is a couple of miles away and the community is isolated from other neighborhoods by two expressways. But the attraction of being...
Wall Street Journal - Wednesday, June 30, 2010

Hills Gardens

Shape: Financial and Physical by Trudy Whitman It’s on all of our minds, so why not meet and discuss it. And, indeed, we will. The focus of the Cobble Hill Association Fall General Membership meeting is “Surviving the Economic Downturn in...
The Brooklyn Daily Eagle - Wednesday, October 28, 2009

Space Talk Brooklyn R E Roundtable Speakers Announced

By Linda CollinsBROOKLYN HEIGHTS — What is going on in Albany and what is happening with the residential market in Brooklyn are among the topics to be discussed at the next Brooklyn Real Estate Roundtable set for Tuesday, Aug. 4,...
The Brooklyn Daily Eagle - Wednesday, July 22, 2009

Brooklyn Heights Sees Softening

Brooklyn Heights is one of the most established and wealthiest sections of the borough. But while the area is faring better than most other Brooklyn neighborhoods, it is still seeing softening. Sales for 20 Henry, the luxury condo conversion, were...
The Real Deal - Monday, March 30, 2009

Development Watch 47 Dean

The 10-unit development that is 47 Dean marches on. (For a rendering of the project, click here.) The developer is clearly banking on the location and the lure of family-sized apartments to make the new project stand out in these,...
Brownstoner - Thursday, January 22, 2009

Sit Back And Enjoy The View

Williamsburg developers see nothing but blue skies BY ALICIA HARTGROVE Grandmother's house might be in this Brooklyn neighborhood that borders Greenpoint, BedfordStuyvesant and Bushwick, but you're more likely to go to an artist's loft, musician's venue, or trendy converted warehouse in Williamsburg. "This...
Brokers Weekly - Wednesday, January 14, 2009

Development Watch Bill Ross Does 47 Dean Street

Back in 2006, a new permit was requested for a five-story, 10-unit building, directly across the street from the now fully inhabited Smith N Court at 52 Dean. The owner's name on that permit was David Von Spreckelsen, which signifies...
Brownstoner - Tuesday, November 11, 2008

The Brooklyn Bright Spot

As condo sales and prices tumble borough-wide, North Brooklyn’s keep rising—how long till developers there cork the Champagne? By Oliver Haydock First, the entirely expected bad news for real estate developers and brokers: The Brooklyn condo market is slipping. According to the...
New York Observer - Monday, October 27, 2008

Brownstoner Lists Top 50 People In Brooklyn Real Estate

Photo: Halstead's Bill Ross Brownstoner is listing the top 50 most influential people who have shaped Brooklyn neighborhoods -- through building new developments, influencing property values, etc. -- every day this week. Numbers 31 through 40 are listed today, and include:...
The Real Deal - Tuesday, October 21, 2008

Brooklyn's Top 50 Most Influential

Every day this week, we're going to count down Brooklyn's Top 50* most influential people who have shaped Brooklyn neighborhoods by building new structures, preserving older ones, influencing property values and quality of life, speaking for thousands, or changing the...
Brownstoner - Tuesday, October 21, 2008

Former Standish Arms Hotel In Brooklyn Heights Ready To Rent

Gut-Renovated Historic Property Boasts One-of-a-Kind Apts Compiled by Linda Collins BROOKLYN HEIGHTS — The former Standish Arms Hotel, one of Brooklyn Heights’ unique historic properties dating back to 1903, is now being called just The Standish and is ready for leasing. Monthly rent...
The Brooklyn Daily Eagle - Wednesday, October 08, 2008

Industrial Revolution In Full Swing In Greenpoint

There are some undisputable telltale signs that a neighborhood is gentrifying: new “luxury” condos and Starbucks. Greenpoint has both. The Starbucks on Manhattan Avenue at Greenpoint Avenue is in the heart of the Brooklyn neighborhood and is housing in an old...
Brokers Weekly - Wednesday, July 02, 2008

Green Piece

Photo: The Manhattan Park condo overlooks McCarren Park. Greenpoint isn't just that area next to Williamsburg anymore. OF all the places around the city that the young, the professional and the hip have found to nest, the neighborhood that has proven most...
New York Post - Thursday, June 19, 2008

Neighborhood Update Gowanus Canal

As the water gets clean, developers follow For decades, the Gowanus Canal was a punch line. But the polluted Brooklyn estuary is finally getting a long-delayed clean-up. Halstead Property’s Bill Ross, who heads marketing in Brooklyn, remembers when the canal was...
The Village Voice - Wednesday, June 11, 2008

Condos On The Chopping Block

Prices come down to help move new projects Brooklyn The majority of Brooklyn's 23 neighborhoods saw overall price drops. Prices were slashed at 183 units with an average price decrease of $42,195. There were 103 listing increases averaging $34,660. In the...
The Real Deal - Sunday, June 01, 2008

You Have 140K Down Where Do You Buy

Competition is heating up amongst developers as all the new towers started during the boom years are beginning to come on the market. Unfortunately for developers, an inconvenient thing happened with the mortgage industry -- it crashed. The time...
Brownstoner - Friday, May 30, 2008

Small Firms Could Feel Pinch In Brooklyn

The softening market may mean tough times for Brooklyn's independent firms By Kate Pickert and Catherine Contiguglia Not only is the era of windfall sellouts over for independent real estate firms in brownstone Brooklyn, but community storefronts may be in...
The Real Deal - Thursday, May 01, 2008

Downtown Brooklyn Housing Falls Short Of Predictions

Some Condo Developments Are Less Than Half Sold After a Year By Sarah Ryley DOWNTOWN — Construction of market-rate condominiums and below-market apartments has fallen far short of earlier predictions. The Eagle researched progress on the 58 projects in some stage of development...
The Brooklyn Daily Eagle - Thursday, March 06, 2008

Young Developers Making It On Their Own

By Carrie Elliott There is no scarcity of straight-from-college real estate agents hoping to make it big in New York. A twenty-something who is willing to dive into New York's convoluted and risky real estate development business is, however, more...
The Real Deal - Friday, February 01, 2008

Quarterly Real Estate Roundtables To Resume In 2008

Proceeds Will Again Benefit B’klyn Historical Society By Linda Collins BROOKLYN HEIGHTS — Following on its successful 2007 series, the Brooklyn Real Estate Roundtable will resume its quarterly luncheon events in 2008 with the first scheduled for Tuesday, Feb. 5, at the...
The Brooklyn Daily Eagle - Wednesday, January 23, 2008

Harbor View Joins Halstead Family

Photo: Bess Dulany, Director of Sales, Halstead Property Bess Dulany to Direct Halstead’s Three Brooklyn Offices; Barry Dulany Steps Down By Linda Collins BROOKLYN HEIGHTS — Halstead Property, which several years ago acquired the two Brooklyn offices of William S. Ross Real...
The Brooklyn Daily Eagle - Tuesday, October 02, 2007

Prolonged Presence Of Sidewalk Sheds Perturbs Retailers In Downtown Brooklyn

Safety over Appearance, Says Buildings Dept. By Odelia Bitton DOWNTOWN BROOKLYN — The sunlight that once streamed through the windows of The Tailored Pet is a receding, blurring memory to store owner Serena Bellino now that the Pineapple Walk is shrouded beneath...
The Brooklyn Daily Eagle - Thursday, September 27, 2007

Real Estate Round-Up

Apple is “SCOURING Brooklyn, seeking a home in the 718 area code for a flagship Brooklyn Apple store,” says Racked.com. The blog suggests several of the borough’s hip neighborhoods for its first glossy, white outpost here: Red Hook, Smith Street,...
The Brooklyn Daily Eagle - Monday, September 17, 2007

In Case Of 421-A Reform

Good Governance Is In Eye of Beholder State Bill Overhauls Affordable Housing Requirements for Tax Breaks By Sarah Ryley BROOKLYN — Depending on who’s talking, the revision of the decades-old 421-a property tax abatement legislation, expected to become state law next month, will...
The Brooklyn Daily Eagle - Wednesday, August 29, 2007

St Ann's In Heights Has Buyer

By Linda CollinsBROOKLYN HEIGHTS — The historic St. Ann & the Holy Trinity Episcopal Church in Brooklyn Heights has announced the sale of part of its property, a five-story brownstone at 122 Pierrepont St., to a Brooklyn Heights family. “This is...
The Brooklyn Daily Eagle - Tuesday, August 28, 2007

Condo Grand Opening To Feature B Klyn Celebrity Chef Alan Harding

Party May 3 at Former Piano Warehouse By Linda Collins DOWNTOWN BROOKLYN — A grand opening is planned Thursday, May 3, for the old piano warehouse building that is being converted into condominiums on the edges of Downtown Brooklyn and Fort Greene. The...
The Brooklyn Daily Eagle - Friday, May 04, 2007

Sales Peaks And Valleys Get Flatter

Seasonal changes for residential deals show less dramatic shifts. By Catherine Wigginton Even the rookie homebuyer knows spring and fall are the busiest times of the year for residential sales, but with brokerages pulling in record sales in traditionally slow months like...
The Real Deal - Tuesday, May 01, 2007

Turnover Rare On Columbia Heights Brooklyn's Most Expensive Street

140 Columbia Heights Brooklyn is known for its baseball players and its blinis, but it's also known for its great blocks, according to real estate brokers who work in the borough. While the priciest city blocks in Brooklyn are found along...
The Real Deal - Monday, April 02, 2007

At Home With Halstead Property LLC

‘We don’t want to just be in the neighborhood, we want to be part of the neighborhood As they continue to grow by leaps and bounds, Halstead Property LLC has never forgotten who has helped them become one of the city’s...
Carroll Gardens/Cobble Hill Courier - Thursday, February 08, 2007

Design Flaws Mistakes Plague New Residential Projects

By Jonathan Scheff The C line at the Impala has two-foot closets. Sometimes the latest thing is also the lamest, particularly in poorly designed and shoddily built residential projects. Missing dining rooms, shallow closets and low ceilings are some examples of sloppy...
The Real Deal - Monday, January 15, 2007

Earplugs Anyone Selling In Atlantic Yards Shadow

By: Matthew Schuerman Before the jackhammers, the bulldozers, the hoe rams and the cranes brought the borough’s largest real-estate venture to his Brooklyn neighborhood, Jacob Septimus wanted out. And so, last August, he put on the market for $1.5 million the...
New York Observer - Monday, January 15, 2007

Finding A Town House For Under A Million

By CHRISTINE HAUGHNEY PEOPLE interested in buying brownstones or town houses should not assume that all of the bargains are gone. Brokers say there are still properties in New York City that cost less than $1 million, but only if buyers...
New York Times - Sunday, January 14, 2007

Land Prices May Land Hard In 2007

BY MICHAEL STOLER Owners of land and developable sites earmarked for residential development may be in for a big surprise in 2007. Instead of riding the crescent of record sales prices, land in many of the city's submarkets will drop by...
New York Sun - Thursday, December 28, 2006

City In Talks On Future Of Big Site For Building In Downtown Brooklyn

BY DAVID LOMBINO - Staff Reporter of the Sun While the city's master plan for downtown Brooklyn was originally spawned to create soaring commercial towers, the city is now negotiating with two private developers to build a $500 million project that...
New York Sun - Thursday, December 14, 2006

On The Market

By KATHERINE DYKSTRA 111 CENTRAL PARK NORTH Harlem real estate is on fire. Evidence: The 900 names on the interest list for 111 Central Park North. And as our Braden Keil has reported, the potential sale of a $12 million-plus duplex...
New York Post - Thursday, September 28, 2006

Townhouse Sales Go Thru Roof

Prices surge from Coney to Bed-Stuy BY ALISON FOX and JOTHAM SEDERSTROM Homebuyers are forking over a Kings County ransom. Brooklyn's real estate market continued to surge as the average price of townhouses skyrocketed in all but one neighborhood, according to a report...
The New York Daily News - Thursday, August 10, 2006

A Renaissance Comes To 'The Alamo' Of Bed-Stuy

By DAVID LOMBINO Staff Reporter of the Sun In the 1980s, crime in Bedford-Stuyvesant was so prevalent that a local police precinct spray-painted "the Alamo" on the station wall - a slogan for a neighborhood under siege with gangs, drugs,...
New York Sun - Monday, June 05, 2006

Rebny Finds Mixed Bag In Brooklyn

After two years in the borough, some independent Brooklyn brokers are still wary of Manhattan-based By Jen Benepe It's been two years since the Real Estate Board of New York declared it was officially setting up shop in Brooklyn. But the results...
The Real Deal - Thursday, June 01, 2006

Demand For Housing In Brooklyn Spreads East Driving Prices Higher

BY DAVID LOMBINO - Staff Reporter of the Sun A study of Brooklyn townhouse sales identifies Bedford-Stuyvesant as an emerging staging ground for gentrification. In the first half of 2005, the neighborhood experienced a 48% increase in the volume of sales over...
New York Sun - Thursday, November 03, 2005

Dumbo No White Elephant

DUMBO retail is flourishing as more residents move into new and converted buildings while visitors find the new home furnishings stores irresistible. West Elm and Bo Concepts have located side by side and are “really complimentary,” said Jed Walentas of...
New York Post - Tuesday, January 16, 2001

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All Videos

Halstead Property Annual Meeting 2011
Halstead Property Annual Meeting 2011

Halstead Property celebrated a successful 2010 at the Waldorf Astoria Hotel in Midtown Manhattan for their Annual Meeting on February 7th, 2011 attended by the 900+ agents acknowledging the top agents from the past year.

Bill Ross featured on Real Deal Webcast 03-30-09
Bill Ross Featured On Real Deal Webcast 03-30-09

Bill Ross, Director of Development Marketing, is interviewed on the March 30, 2009 Real Deal Webcast speaking about the state of the Brooklyn Heights market & the status of new construction projects in Brooklyn. Footage courtesy of Real Deal.

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