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H-Tags and QR Codes


According to a most recent study, the most used devices for searching the internet will be smart phones by 2013 – not PCs and Macs.

Halstead Property is proud to introduce our latest innovative tool: QR Codes, or as we affectionately call them H-Tags. QR (short for Quick Response) Code is a barcode readable by smart phones with cameras equipped with an appropriate app reader (which is easily downloaded if you don’t have it!). Our H-tags will appear on all of our outdoor marketing and print collateral pieces. Buyers scanning our H-tags will instantly be re-directed to a web page with detailed property descriptions, floor plans and additional photos. Halstead Property generates and associates these codes in-house through our award-winning marketing and technology division, Terra Marketing.

We are the first New York City Real estate firm to use scanning technology to drive users from printed marketing material directly to our website. The H-Tags are showcased prominently throughout our Halstead Portfolio Magazine. We also now will place the H-Tags on all of our exclusive property collateral such as showsheets, brochures, and postcards as well as our outdoor window displays.

Most new Smart phones can already "read" H-Tags like the iPhone 4 and Droid X. Other phones can use H-tags by downloading a free app.

Our extensive research shows that the best apps to download are as follows:

Scan Life for the Blackberry ™
QR App for the iPhone ™
Mobiletag for the Android ™ , Windows Mobile, Palm

For more information on this initiative, email marketing@halstead.com.