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Gerald M. Makowski

Gerry Makowski joined Terra Holdings in 1992 as Executive Director of Marketing, serving Halstead Property and all affiliate companies. He runs an in-house Marketing Department of twenty-two people specializing in graphic design, classified and display advertising; direct mail and implementation of web images and graphics. The department designs and produces marketing collateral for Halstead Property, including property and agent marketing pieces, marketing campaigns for new residential development projects, relocation marketing pieces, and corporate collateral pieces.

Gerry brings over 20 years of creative advertising and marketing experience to his team. He graduated from New York Institute of Technology in Old Westbury with a Bachelor of Fine Arts degree in communication arts, specializing in film production. After graduation, Gerry worked as production manager for feature films, and did casting for commercials and films. Prior to joining Terra, he worked in account management at a boutique New York City advertising agency specializing in cultural accounts, where he developed innovative media schedules and creative direction on marketing materials for fine art galleries, museums and schools in Manhattan.

Gerry owns a cooperative apartment in the Murray Hill section of Manhattan and a weekend home in Hudson, New York.

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All Recent Press

The Drones Of New York

By Katie Drummond While unmanned aircraft remake American warfare and foreign policy, the FAA is gradually opening up U.S. airspace to drones that seek not enemies but profits (or just geeky fun). Here, some of the tiny flying machines that already...
New York Magazine - Sunday, April 01, 2012

Trulia's 'Social Media Guru' Moves To Wellcomemat

Rudy Bachraty is co-founder of SellsiusBy Matt Carter Rudy Bachraty, Truila's social media guru and co-founder of the Sellsius blog, has a new job: chief educator for WellcomeMat, the video publishing platform for real estate professionals and brands. Bachraty said that while...
Inman News - Tuesday, September 27, 2011

The Art Of The Floor Plan Capturing A Home Line By Line

By: DIANE CARDWELL In the fiercely competitive game of marketing homes, brokers go to great lengths to cast a property in its most flattering light, sanding down rough edges, cleaning out clutter, loading in new furniture and hiring professional photographers to...
New York Times - Monday, May 30, 2011

Halstead Wins The 2009 Real Estate Standard Of Excellence Webaward

Halstead Property has been honored by the Web Marketing Association with a 2009 WebAward for outstanding achievement in website development, the fourth consecutive award for Halstead. Founded in 1997, the Web Marketing Association’s mission is to improve the quality of...
StamfordPlus.com - Monday, October 26, 2009

Broker Exchange

Residential Terra Holdings Gerald Makowski was promoted to executive director of marketing from director of marketing.
The Real Deal - Sunday, June 01, 2008

Branding That Makes Brokering Better

By Maggie Hawryluk Citi Habitats last week announced plans to re-brand the brokerage with a multi-media campaign that aims to spin the company’s most successful year ever into an all-out assault on the senses. From a new ad campaign and corporate...
Brokers Weekly - Wednesday, May 14, 2008

People

People: People/Calendar Companies Promotions: Shiseido Cosmetics, New York, upped Jadzia Tirsch to svp-advertising/pr... Gerald M. Makowski promoted to executive dir of marketing at Terra Holdings, New York, overseeing initiatives for Halstead Property and other Terra Holdings affiliate firms. He has been...
Brandweek - Monday, April 21, 2008

Executive Moves

Real Estate Terra Holdings: Gerald Makowski, 46, was promoted to executive director of marketing from director of marketing.
Crains - Saturday, April 19, 2008

The Floor-Space Fallacy

In a transaction rife with truth-stretching, real square footage is an elusive number. When Halstead broker Amelia Gewirtz took clients this summer to the Ariel, a glassy condo project in the West Nineties, she was relieved to see the floor...
New York Magazine - Monday, December 10, 2007

Halstead Website Wins Award For Excellence

The Web Marketing Association has awarded Halstead Property with a 2007 WebAward for outstanding achievement in website development, the second in a row for Halstead. The WebAwards is the standards-defining competition that sets industry benchmarks for the best Web sites...
Real Estate Weekly - Wednesday, November 07, 2007

Where Floor Plans Are Sought After And Why

By JOYCE COHEN THERE are things New York apartments typically lack — a yard, a parking place, a washer-dryer. But there is one thing they do possess: floor plans, most often derived from buildings’ original marketing materials. Floor plans are important when...
New York Times - Sunday, February 11, 2007

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All Videos

Halstead Property Annual Meeting 2010 Recap
Halstead Property Annual Meeting 2010 Recap

On January 26, 2010, 900+ Agents from 19 Offices & 3 States gathered at the historic Ziegfeld Theater for the 25 Years of Halstead Property Annual Meeting. New initiatives are announced, icons are honored, & top awards are given out.

Why Halstead?
Why Halstead

Learn about some of the competitive advantages of working with the largest privately owned real estate firm in the New York Metropolitan area, Halstead Property.

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