Halstead Property

Diane M. Ramirez
President
dramirez@halstead.com
(212) 381-3203

Halstead Property Targets Luxury Buyers In New Campaign

NEW YORK -- Halstead Property will launch a multimillion dollar campaign this week to better differentiate itself within the luxury real estate market.

Print ads, via Pool, New York City, break this week in more than 20 regional publications including New York Magazine, Manhattan Home and Hamptons Magazine.

Tagged "How Real Estate Gets Real," ads will also run in national titles, including The New York Times, Town & Country, House & Garden and Travel & Leisure, starting in July.

The New York-based company, which has national and international clients, sells high-end real estate in the tri-state area.

The ads are supposed to depict typical Halstead clients. One ad pictures an executive, and runs with the tagline: "I am not a three bedroom fixer upper. . . I'm a legal expert. I hold two degrees. I'm a published author. I run a company. . . I want real results."

"The prevailing attitude among real estate brokers is that they know better than their clients. They keep information close to the vest," Diane Ramirez, President of Halstead, said in an interview last month. "We're putting our focus on our consumer as we contemporize ourselves in line with our core values."

Ramirez said the efforts come at a time when there are "strong and vibrant indicators that real estate industry is in a sustainable growth pattern with solid days ahead of us."

The marketing effort includes a revamp of the Halstead logo on storefronts and social and community outreach. The Halstead Web site is also being revamped, the company said.

Tuesday, April 11, 2006