Halstead Property

Sharon E. Michnay
Executive Director of Corporate Business Development
smichnay@halstead.com
(212) 381-6521

Halstead Shouts It Out

New blog lets brokers showcase knowledge

Halstead Property has introduced a community blog that lets brokers showcase their real estate knowledge.

The site, www.guidemehome2manhattanluxury.com, focuses on real estate information and conversation specific to Manhattan's dynamic market.

Part of a national blogging "microsite" platform known as "Propopoly", the blogging website was created by Leading Real Estate Companies of the World, the global network to which Halstead belongs, and gives affiliated agents an effective way to communicate with homebuyers and sellers.

"The Internet has changed the way in which consumers search for property, and they have now migrated toward highly specific online searches based on zip code, school district or even specific housing features within neighborhoods," said Sharon Michnay, director of corporate business development at Halstead Property. "Our goal is to provide an engaging medium for our agents, clients and potential customers that offers the latest, most targeted information about our dynamic market."

Michnay added, "In this transitioning market, consumers are looking for savvy,
educated real estate advisors. With the majority of homebuyers initiating their searches online, blogging is the ideal way to showcase our local market knowledge while providing a valuable resource."

Eric Bryn, LeadingRE's vice president of strategic development, added, "People are searching for property on an increasingly granular level.

"There was a time not long ago when people would simply search by city, but now they are using very descriptive terms to identify the kind of property that interests them, with the goal of returning only a handful of results on Google. but results that are very meaningful to them based on their particular needs."

Halstead Property luxury experts have utilized the Guide Me Home to Manhattan Luxury Homes blog as a platform where they can appeal to not only readers' real estate needs, but also provide helpful insight on topics that are unique to living in Manhattan.

From posts about living as a retiree in the city to a breakdown between investing in co-ops versus condos, the site gives brokers a chance to voice their expertise on the gamut of concerns that arise before, during and after a person buys or sells a home.

Wednesday, January 21, 2009