Halstead Property

Diane M. Ramirez
President
dramirez@halstead.com
(212) 381-3203

Tv Time At Halstead

With recent research citing that 87% of buyers use the Internet when searching for a home, Halstead Property has developed a way to reach out to this audience.

Halstead ProperTV, a new section of Halstead.com, captures the future of property marketing by featuring top- quality, engaging video content that is easily navigated by tech novices and experts alike.

Partnering with WellcomeMat, a provider of Web video technology, Halstead ProperTV allows users to not only experience a property listing, but also virtually meet brokers, tour neighborhoods and catch up on the latest news about the market, all from the comfort and convenience of their own homes.

All videos are produced in collaboration with a film crew from FlashFrame Production and Halstead's award-winning Marketing Division, and the videos are catalogued for quick searches with links back to Halstead.com.

"I am extremely proud of the fact that our company is always on the cutting edge of technology and we are constantly thinking of innovative strategies when it comes to real estate and marketing," said Halstead president Diane M. Ramirez.

"ProperTV is truly a user-friendly experience from the personalized and friendly neighborhood tours to the agent bios that include valuable and treasured insight from clients. The new video component of our website really showcases who Halstead is a company and I am excited to share this amazing new tool with our clients and customers."

Halstead ProperTV is updated frequently, offering viewers something new each time they check back to the site.

With more than 100 videos currently uploaded, Halstead ProperTV is the largest and most creative library of real estate related video content in New York City.
Video channels include:

• Property Tours leads viewers through listings with Halstead Property agents. These hosts discuss finishes and features offered throughout the home, as well as introduce them to the building.

• Agent Bios gives users a chance to meet the personality behind an agent's written bio and headshot. The online video showcase the agent's history in the industry and features client recommendations as well as the agent's hobbies and favorite areas in the city.

• Developments offer a glimpse into the latest new developments that Halstead Property is representing, providing a full tour without having to set an appointment.

• Real Access offers users an inside look into Halstead Property. In addition to the quarterly "Behind the Numbers" segment, which explains market reports, the channel provides sneak peeks into corporate events.

Wednesday, December 03, 2008