Diane M. Ramirez
Finding the perfect piece of real estate in Manhattan is always a daunting task. With all of the options available (or lack there of), it can be as difficult as nabbing an 8 p.m. dinner reservation at Balthazar or Rao’s. It’s about time that someone partnered up to make these frighteningly overwhelming undertakings more manageable. And that’s where Halstead and New York Magazine come in.
Two of New York City’s most recognizable brands have formed a strategic alliance to share their online content in order to make navigating the city a little easier. Halstead Property, a leading real estate brokerage company, and New York Media, publishers of the award-winning New York Magazine, have created a partnership entitled “Real Access to New York.” Essentially, the way the site works is that content from nymag.com, including restaurant, bar, and shop listings will appear alongside real estate listings on Halstead’s website. Users are now able to visit Halstead.com and, by clicking on any real estate listing, view the top restaurants, shops, and bars within close proximity. Halstead.com also conveniently maps all of the information through Google Maps and provides subway and bus routes through Hopstop.com.
Once you search through Halstead.com and find your new digs in New York City, you will not only get property but you’ll also gain access to the best that New York City, one of the most culturally fulfilling cities in the world, has to offer. Boasting more than 18,000 restaurants, 2,500 bars and nightclubs, 2,000 shopping venues, and tons of spas, you’ll need an expert to narrow down your choices to the very best in each neighborhood. Halstead Property knows their customers need real resources and real solutions at their fingertips-the reason they decided to partner with New York Media, one of the leading providers of information in New York City.
“This is a first of its kind partnership for New York Media and Halstead,” says Larry Burstein, publisher of New York Media. “It will provide a valuable service to Halstead’s clients while exposing more people to nymag.com’s unparalleled resources to the city.”
Halstead.com is part of Halstead Property, a leading residential real estate brokerage firm in the New York City. As the first firm in New York to bring real estate sales out of office buildings and into retail storefronts, Halstead Property is one of the largest residential real estate brokerage firms in the metropolitan area. The firm has more than 600 sales and rental agents throughout 11 prime retail storefront offices in Manhattan, Harlem, Brooklyn, Riverdale, and the Hudson Valley and are the exclusive sales and marketing firm for 65 new developments in the tri-state area. New York Media publishes the weekly New York magazine, the website nymag.com, and the twice-yearly publications New York Weddings and New York Look. Nymag.com has more than four million unique visitors each month.
“With thousands of listings at Halstead.com, we identified a need to provide more information to our clients and customers,” says Diane M. Ramirez, President of Halstead Property. “By partnering with New York Media, we are able to provide the consumer with valuable editorial content to the top restaurants and shops within a few blocks of our residential listings. This partnership is a perfect synergy between two privately-held New York-based companies.”
So whether you’re looking to buy or rent, or just looking for the newest restaurants, bars, and spas in your area, Halstead.com has got you covered. Although if it’s a reservation at Rao’s you are after, you’re still on your own.
Saturday, March 01, 2008