Halstead Property

Diane M. Ramirez
President
dramirez@halstead.com
(212) 381-3203

Halstead Com And NYmag Com Announce Major Web Partnership

Two of New York City’s most recognizable brands have formed a strategic alliance to share online content. Halstead Property, a leading real estate brokerage company, and New York Media, the publishers of the award-winning New York magazine, have created a partnership entitled ‘Real Access to New York.’ Content  from nymag.com including restaurant, bar and shop listings will appear with real estate listings on the award-winning Halstead.com.

Provided by a live feed from nymag.com, the information appears on all listings at Halstead.com through slider bar technology. Users are able to visit Halstead.com and by clicking on any real estate listing view the closest restaurants, shops or bars.  Through hyperlinks, the user can quickly and easily open a new window to nymag.com for more information. In addition, Halstead.com maps all of the information through Google Maps and provides subway and bus routes through Hopstop.com. ‘Real Access to New York’ will be promoted with a major advertising campaign to run in New York magazine and The New York Times, among other outlets.

“This is a first of its kind partnership for New York Media and Halstead, which will provide a valuable service to Halstead’s clients while exposing more people to nymag.com’s unparalleled resources to the city,” said Larry Burstein, publisher of New York Media.

Saturday, March 01, 2008