Stephen G. Kliegerman
President of Development Marketing
West Chelsea's art district is now home to a new premium condominium development, +aRt, at 540 West 28'h Street. Halstead Property Development Marketing recently announced the opening of the sales gallery. The architectural and design elements of +aRt fit in perfectly with Chelsea's rich culture and artistic feel.
+aRt is an artistically inspired residence, built to coincide with the artistic narrative of Chelsea's most important artists, architects, and poets. The 13-story new building features 88 artfully designed condominiums, ranging in price from $520,000 to $4,160,000. The development offers a mix of homes from studios to four bedrooms, including select penthouses and duplexes ranging in size from 445 to 2,539 square feet, many with private outdoor living space.
"When we conceived 540 W 28th, our aim was to create a building that fit in the rich context that is cultural and architectural Chelsea, which will give its inhabitants a bold, new perspective on the neighborhood," said Erik Ekstein, president of Ekstein Development, the building's lead developer.
The building features custom-made industrial styled decorative panels that flank the building's brick facade, as well as original works of art and sculpture in the interior courtyard and sales gallery. The curated gallery lobby is set to exhibit a limited edition John Pawson terrazzo bench, art installations, and Jean Prouve chairs.
+aRt residents will be given a number of unique amenities including paid concierge service by Abigail Michaels, which includes access to a professional art consultant who will be available to advise and assist with art purchases and investments. Continuing with +aRt's artistic element, 6,000 square feet of retail gallery space on the ground floor will be open to both residents and the public.
The building features a state of the art fitness center, a 24-hour attended lobby, and a teak roof deck with various lounge settings, outdoor showers, and a bar with a grill. Residents are also welcome to relax in a common interior courtyard that will display sculptures and a waterfall installation.
Each unit at 540 West 28th Street was designed to evoke serene, refined living in spacious layouts and feature oak planked flooring, double glazed insulated windows, and sound insulated walls. Kitchens feature Integrated Subzero refrigerators, black Bertazzoni gas stoves, Bosch dishwashers, and high-end black granite countertops
and dark stained walnut wood cabinetry. Bathrooms feature ceramic tiled walls, custom soaking tubs, and separate showers. Every unit contains a Bosch washer and dryer.
''New Yorkers have a very unique opportunity to buy now in West Chelsea," said Ekstein. "Because of re-zoning, the area will remain culturally diverse, but with the High Line to the west and Hudson Yards to the north, the neighborhood will be one the new hotspots for real estate where property values are set to rise exponentially."
As part of New York City's re-zoning of Chelsea, City planners have ensured that galleries will not be pushed out of West Chelsea as they were in SoHo during that area's development in the 1990's. +aRt is located half a block from the 28th Street entrance to the High Line and two blocks south of the Hudson Yards. +aRt is one part of the many architecturally significant real estate developments being built this year in anticipation of the $4 billion development of Hudson Yards and the opening of the High Line.
Architects and designers involved in the design of +aRt include GF55 Partners, Global Design Strategies, and Curated. Ekstein ies Development, L&M Development Partners, and RD Management developed +aRt and the building is exclusively marketed and sold under Halstead Property Development Marketing. Apartments are scheduled to begin occupancy in 2010.
Monday, December 01, 2008