Halstead Property

Diane M. Ramirez
President
dramirez@halstead.com
(212) 381-3203

Matthew J. Leone
Director of Web Marketing & Social Media
mleone@halstead.com
(212) 381-3338

Halstead Propertv

By Lauren Price

In development since early 2008, Halstead.com’s newly introduced section, Halstead ProperTV, gives buyers new ways to view and share listings and developments by the flick of a click.  Going beyond the typical floor plans and photos home-seekers are used to accessing through brokerage web sites, Halstead ProperTV goes to the head of the class for letting you “shop til’ you drop” with easy-to-navigate video content. Partnering with WellcomeMat, the leading provider of web video technology, Halstead ProperTV lets you truly experience a property listing without leaving the comforts of home. It will also virtually hook you up with brokers. Conveniently catalogued for quick searches with links back to Halstead.com, marketing manager Matthew Leone says, “When this idea began, we concentrated on two elements to ensure its long-term success and repeat traffic…quality content and user-friendly viewing experiences.”

“I am extremely proud of the fact that Halstead Property consistently provides cutting edge technology,” said Halstead president Diane M. Ramirez. “And we will continue to come up with innovative strategies when it comes to marketing real estate.”

Video channels feature property tours, agent bios, new developments, recent press and neighborhood tours.  Additionally, the Real Access channel gives you an inside look into Halstead Property with a quarterly “Behind the Numbers” segment, designed to explain market reports and provide sneak peeks into corporate events. The How To channel provides brief tutorials for other Halstead web-based initiatives, such as Online Portfolio. Frequent updates will offer you something new every time you check back… and with more than 175 videos currently uploaded, Halstead ProperTV is the largest and most creative library of real estate-related video content in New York City. “Second to a person-to-person dialogue, we believe this is the best way to engage our customers,” said Leone. Video channels are produced in collaboration with a FlashFrame Productions’ talented film crew and Halstead Property’s award-winning Marketing Division team. To experience this innovative tool firsthand, visit http://www.halstead.com/propertv.

Tuesday, April 07, 2009