Sr. Vice President
Park Avenue Office
In an elaborate ceremony held last May, Barak Dunayer, founder of the boutique firm Barak Realty, handed out bonuses to his top--producing agents in an effort to build loyalty and keep his agents from bolting to larger firms.
One of those who received a check was Jeffrey Tanenbaum, who was honored as Barak's top--earning sales agent.
But last month, Tanenbaum became a senior vice president at Halstead Property, the city's fourth--largest brokerage.
"It's very difficult for smaller agencies to go up against established firms and compete," Tanenbaum said, explaining that he felt a larger agency would be advantageous to his growing business.
Dunayer wished Tanenbaum well, and said he wasn't concerned in this instance about losing a top agent to a larger, rival firm. "I'm seeing a lot of movement between smaller and larger firms in both directions," he said.
Friday, July 01, 2011