Halstead Property

Mentioned in this Article:

Stephen G. Kliegerman
President of Development Marketing

Briefly Noted

Toll Brothers, Cantor Pecorella sales offices face off

It's a battle of the sales offices on 12th Street and Broadway.

The Toll Brothers marketing office for One Ten Third, a new East Village condo project, has a sales office directly across the street from the sales office for ... another East Village development. Cantor Pecorella will open its sales office in early December for the A Building.

Both developments are being marketed as high end, although only the Toll Brothers' project is a high-rise.

In addition to having sales offices in close proximity, the developments aren't far from each other. Construction is underway on the 21-story glass tower at 110 Third Avenue and two blocks away is the eight-story glass and terra-cotta A Building, at 425 East 13th Street between First Avenue and Avenue A.

The A Building's sales office will feature a digital "water" wall, a reference to the building's rooftop lounge and lap pool.

The face-to-face sales offices are not an issue, says Ariana Meyerson, project manager of the A Building for Cantor Pecorella.

Friday, December 15, 2006