Halstead Property
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Halstead Gets Its Day
Halstead Property threw itself a big party on April 5 to mark the launch of its re-branding effort. The $5 million to $10 million re-branding includes print, online, and outdoor advertising as well as interactive plasma TVs at Halstead's storefront offices. The party was held at Guastavino's on the East Side, and a highlight of the posh event was the announcement of a proclamation from the mayor, which declared April 5 "Real Estate Appreciation Day" in New York City on behalf of Halstead. (We thought every day was real estate appreciation day.)
Monday, May 01, 2006