Halstead Property
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Diane M. Ramirez
President
dramirez@halstead.com
(212) 381-3203
Halstead Tries To Woo Basketball Star Lebron James To Move To New York City
With rumors swirling that basketball great LeBron James may be headed to New York City, more brokers are jockeying for the Cavaliers' prize player's business. Halstead Property head Diane Ramirez has taken its effort one step further, crafting a comprehensive marketing scheme, including a video featuring retired NBA star John Starks, "Every King Needs a Castle" (see video above). Ramirez showed off her basketball prowess -- sinking a backwards basket -- and promised to donate her company's commission on James' new home to the charity of his choice. TRD
Wednesday, June 30, 2010