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Mentioned in this Article:
Stephen G. Kliegerman

Stephen G. Kliegerman
President of Development Marketing

Wall Street Journal

Halstead Property Development Marketing Sells Out Four Buildings In The Last Three Months

Signaling a renewed strength in the new development market in New York City, Halstead Property Development Marketing today announced that they have sold out four prominent new developments in the last three months.

Citing low inventory and high demand across the city, Halstead Property Development Marketing capitalized on an incredible opportunity in the marketplace to achieve excellent results in recent months. According to Stephen G. Kliegerman, president of Halstead PDM, the team created targeted and strategic media campaigns incorporating advertising, public relations and social media to propel the on-site traffic at each development, producing an influx of deals. The results included the completion of sales at 58 Metropolitan, 80 Metropolitan, ONE48, and Parkside Flats.

"The sales activity over the last several months has been incredible. The combination of our work with developers in the pre-planning phase to select finishes and maximize square footage by reworking floor plans, the strategic changes made mid-stream in re-branding and pricing, along with our marketing strategies and dedicated and highly trained on-site sales teams, positioned these developments for rapid sales pace," said Kliegerman. "We are very proud of our successes with these projects and are looking forward to launching a new round of developments shortly."

Halstead Property Development Marketing has plans to launch two new developments before the end of the year including: Park Union, a 15-unit condominium conversion located at 910 Union Street in Park Slope; and The Bedford Collection, an 84-unit apartment and townhouse development in Williamsburg.

In addition to launching new developments, Halstead is experiencing continued success among its existing slate of projects as well. The company recently brought 5th on the Park ( http://www.5thonthepark.com ), +aRt ( http://www.540west28.com ), Harlem Sol ( http://www.HarlemSol.com ) and Windows on 123 Lofts ( http://www.Windowson123.com ) to more than 90% sold. Additionally, 5 West ( http://www.5westcondo.com ) in Harlem has contracts out on 77% of its units after only two months on the market; and the team recently launched the first of three townhouse units at Kirkman Lofts ( http://www.kirkmanlofts.com ) in DUMBO, which is also over 90% sold.

Kliegerman added, "Our team's track record for adeptly executing complex sales and marketing strategies is excellent. In addition to bringing developments to market from a project's inception, we've been fortunate to take over a number of stalled or slow moving projects in recent years and turn them around quickly."

Halstead's team completed sales at the following new developments:


58 Metropolitan (58metropolitan.com), located at 58 Metropolitan Avenue in Williamsburg, is a luxury condominium development featuring 50 units ranging in size from 481- 1,693 SF and in price from $359,000 - $1,645,000.


80 Metropolitan (80metropolitan.com), located at 80 Metropolitan Avenue in Williamsburg, is a luxury condominium development featuring 123 units and nine townhouses ranging in size from 529 -- 2,361 and in price from $370,000 - $1,550,000.


ONE48 (ONE48ny.com), located at 148 East 24th Street, is a 14-story development with 55 units featuring studio, one and two bedroom uni ranging in size from 400 - 1175 square feet and were priced from $411,000 - $1,650,000.


Parkside Flats (ParksideFlats.com), located at 362 St. Nicholas Avenue,is an 11-story, 22-unit development comprised of one and two bedroom homes ranging in size from 665 - 890 square feet and in price from $375,000 - $476,000.



Monday, August 27, 2012