Senior Vice President Edward Herson's claim to fame in Real Estate is a story of legendary inspiration, insight and entrepreneurialism.
- Producers Council
- Real Estate Board of New York, Member
- Private Brokerage Council
- Gold Circle
- Platinum Circle
- Halstead Academy Lecturer
- Inman News Featured Speaker
- Certified in Green Architecture
- Real Estate Board of New York, (REBNY) "2006 Deal of the Year" nominee
When Ed and I started looking for a Manhattan home, I didn't really know the market. Ed was so familiar with the city and the inventory that we focused like a laser beam and found exactly what I was looking for. He even negotiated an amazing deal for me. Ed is on top of it! - Brian C.
Thank you! Thank you! Thank you! Ed sold my studio years ago. He then found me a much larger apartment and sold that for me too. Ed staged the apartment, and sold it to a qualified buyer in record time! - Roger P.
Edward is a pro. I've bought and sold many times in Manhattan and I can tell you that Edward separates himself from other agents. He's been in it for over 15 years, he is a businessman. He cares about what I want and works tirelessly for me. I want Ed on my side. - Michelle A.
Background
Edward earned his degree in Business and Culinary Arts, moved to Aspen, taught skiing then opened his own restaurant on Nantucket Island. He grew that venture into a company consisting of five restaurants in three states by the age of 28.
Moving to Manhattan in 1992, Edward brought his entrepreneurial spirit to our great city. He founded a real estate firm in the famous Bancroft building at 40 West 72nd and a second branch at 263 West 70th prior to being recruited by Halstead in 1995. Today, he still sets the standard for professionalism in the industry. His clients, colleagues, friends and family trust Mr. Herson as the consummate real estate advisor. He repeatedly wins industry awards and is a national leader in sales transactions and volume. Edward is a member of Halstead's elite Private Brokerage Council, Producers Council and Platinum Circle. He also lectures for Halstead's academy training.
Experience
Sought after by the New York Times, Crains, The Real Deal, New York Post, Daily News and other media for his insight and real time experience. He advises and guides his clients in today's changing micro and macro markets. Unit to unit, building to building or zip code to zip code, Ed provides his clients with real numbers and real experience so you can make real decisions in a 2009 market. Edward also has a network of Bankers, Attorneys, Appraisers, Builders, Decorators, Stagers and other industry professionals. As a Manhattan Coop owner, he understands the nature of ownership in our city.
New Development Advisory
What will developers do to move units? The first thing they do is inform the brokerage community of incentives. I have first-hand knowledge, and dusty feet from being in many developments in Manhattan. I understand the nuances and differences in each project. I know how to negotiate with developers, and advise on (CPS1) updates, offering plans, foreign money, construction materials and upgrading, closing tips and more.
Service, Service, Service
Ability to adapt in a 2009 market. Where are we and what is happening now? Should you be a buyer or a seller? Senior Vice President, Edward leads his clients through every step of selling, buying, inspecting, negotiating, financing and closing on property. Exceptional mathematical, technological and financial abilities have brought Edward millions of dollars in sales and hundreds of different types of transactions over a fifteen year span.
Sales and Marketing
Edward possesses "bleeding edge" marketing and selling methodologies. His experience and education as a marketer and negotiator is second to none. Because of this highly personalized service and years of loyalty, most of his business is referred to him. Ed ensures that your transaction proceeds smoothly, while anticipating and managing the entire process for you.
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