Halstead Portfolio

The Reputation:

The Halstead Property Portfolio Magazine is the Recipient of the Best Marketing Piece from Leading Real Estate Companies of the World surpassing over 600 other worldwide and national entrants. In addition to invaluable market report data and state of the neighborhood commentary, this perfect bound 140 page book features over 700 exclusive properties, more than any other New York City industry publication. Halstead Property’s re-branding and Luxury Portfolio campaign has resulted in increased corporate brand recognition reinforcing the Portfolio’s status in New Yorkers eyes as a qualified source for high end sales. Through its elegant design, market report data and exclusive inventory, the Portfolio has long served as the quintessential “Coffee Table Real Estate Book” with longevity in the reader’s household which results in a substantial pass along rate.

The Reach:

ESTIMATED PRINT READERSHIP OVER 1 MILLION NEW YORKERS:

The Portfolio is inserted into the entire Manhattan Sunday New York Times circulation (home and newsstand delivery) along with strategic areas of Brooklyn and Riverdale circulations totaling over 200,000

ADDITIONAL ONLINE READERSHIP:

* Statistics gathered from the 2008 Media Kits of the publications we will be inserting into. Numbers formulated by percentage breakdown of circulation inside each.


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Marketing Division - Best Marketing Piece Award Winners 2006 & 2007