The luxury real estate market has changed. Luxury doesn’t sell itself, and in fact, the word “luxury” has become so ubiquitous, that its meaning has also changed. The buyers are different. The sellers are different. Today, it takes much more to reach and understand the modern buyer and seller. When it comes to the luxury market, Halstead assumes nothing. Assumptions can be wrong and ineffective.
Halstead Property has decades of experience with the buying and selling of properties that are more than $5 million. Halstead also offers something that luxury real estate companies don’t traditionally: a real, well-informed strategy for connecting with buyers intelligently, and a straight-forward truthful approach. We won’t just tell you what you want to hear. We will give you our honest expert opinion on how to go to market competitively. Our approach is a more modern, active approach to luxury marketing based on sound strategies. One that responds to a transforming market. And one that is more designed for efficiency and success. It is known as our highest level of service, S3.
For our exclusive listings over $5 million, we provide our sellers with a comprehensive, strategic, custom and smart marketing plan. Agents meet with our experienced and talented Marketing Division to develop a thoughtful and targeted marketing campaign. As we implement the plan, we communicate our goals and achievements with our clients with complete transparency. Each seller will be provided with an online account login and password that will give them access on two levels:
Marketing Checklist
A Marketing Checklist showing updates on all customized marketing initiatives related to the listing. They will be able to look through the list and learn when all marketing, web, and advertising initiatives related to the exclusive are pending and completed.
Online Statistics
Web Statistics showing how people are getting to your property, how many people are visiting your listing page to see your property, and what the visitor is most interested in when looking at your home…all in real time.
Facts say a lot. Especially when the data is 100% accurate and reliable. That is what Halstead Property provides for our sellers.