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Gerald Makowski

Gerald Makowski

Executive Vice President, Marketing

As Executive Vice President of Marketing for Terra Holdings, Gerald Makowski is responsible for the marketing initiatives for Halstead Property as well as other Terra Holdings, LLC affiliate firms. A member of the Terra Executive Team since 1992, Gerry has been responsible for the growth and development of the division - which started out as a 1-person department working with outside vendors, and has since grown to accommodate 26 talented and experienced team members who specialize in all aspects of marketing including graphic design, classified and display advertising, direct mail, website design and imaging and marketing collateral pieces.

In the last two years alone, Gerry and his team have received some of the industry's highest accolades. For two consecutive years, the Terra Marketing team won first place for General Marketing Materials for the Halstead Property magazine, The Portfolio, from the Leading Real Estate Companies of the World. This year, the team also won first place for General Luxury/Presentation Materials from the Luxury Portfolio Fine Properties Collection.

With over 27 years of creative advertising and marketing experience, Gerry is well respected in the real estate industry as a marketing expert. For the last six years, he has donated his time and services to REBNY to produce the presentation for their annual Deal of the Year awards gala. Prior to joining Terra, he worked in account management at a boutique New York City advertising agency specializing in cultural accounts, where he developed innovative media schedules and creative direction on marketing materials for fine art galleries, museums and schools in Manhattan.

He graduated from New York Institute of Technology in Old Westbury with a Bachelor of Fine Arts degree in Communication Arts, specializing in Film Production. After graduation, Gerry worked as production manager for feature films, and did casting for commercials and films.

Gerry owns a cooperative apartment on Manhattan’s Upper East Side and a weekend home in Hudson, New York.

Gerald's Recent Press Mentions

Inman NewsDrones Are Ready For Real Estate

When real estate broker Phil Immel, leader of a seven-person team with Prudential California Realty, wanted to differentiate his luxury brand from others in Southern California, he thought of drones. And two months ago, he came up with this: Video shot from a drone to...
Inman News - Tuesday, May 14, 2013

New York MagazineThe Drones Of New York

By Katie Drummond While unmanned aircraft remake American warfare and foreign policy, the FAA is gradually opening up U.S. airspace to drones that seek not enemies but profits (or just geeky fun). Here, some of the tiny flying machines that already call the city home base,...
New York Magazine - Sunday, April 01, 2012

Inman NewsTrulia's 'Social Media Guru' Moves To Wellcomemat

Rudy Bachraty is co-founder of Sellsius By Matt Carter Rudy Bachraty, Truila's social media guru and co-founder of the Sellsius blog, has a new job: chief educator for WellcomeMat, the video publishing platform for real estate professionals and brands. Bachraty said that while...
Inman News - Tuesday, September 27, 2011

New York TimesThe Art Of The Floor Plan Capturing A Home Line By Line

By: DIANE CARDWELL In the fiercely competitive game of marketing homes, brokers go to great lengths to cast a property in its most flattering light, sanding down rough edges, cleaning out clutter, loading in new furniture and hiring professional photographers to make the glossy images that lure salivating...
New York Times - Monday, May 30, 2011

StamfordPlus.comHalstead Wins The 2009 Real Estate Standard Of Excellence Webaward

Halstead Property has been honored by the Web Marketing Association with a 2009 WebAward for outstanding achievement in website development, the fourth consecutive award for Halstead. Founded in 1997, the Web Marketing Association’s mission is to improve the quality of online advertising, internet marketing, and website promotion....
StamfordPlus.com - Monday, October 26, 2009

Gerald's Featured Videos

Halstead Property Annual Meeting 2012
Halstead Property Annual Meeting 2012

Highlights from the Halstead Property Annual Meeting held at Ciprianis 42nd Street to celebrate in style our top grossing year to date for the company.

Halstead Property Annual Meeting 2010 Recap
Halstead Property Annual Meeting 2010 Recap

On January 26, 2010, 900+ Agents from 19 Offices & 3 States gathered at the historic Ziegfeld Theater for the 25 Years of Halstead Property Annual Meeting. New initiatives are announced, icons are honored, & top awards are given out.

Gerald's Featured Blog Posts

Halstead Listed As A Top Innovative Firm
Halstead Listed As A Top Innovative Firm

Halstead Property was recently named one of New York City’s Top 5 most innovative Real Estate Firms by The Veed.me, an online video production platform whose goal is to connect NYC businesses and brands with the latest trends in the world of Technology. The article focused on “New York’s cutthroat,...
Saturday, August 22, 2015

Halstead Wins Top Awards at Leading RE Awards
Halstead Wins Top Awards At Leading Re Awards

HALSTEAD PROPERTY TAKES HOME TOP AWARDS AT LEADING REAL ESTATE COMPANIES OF THE WORLD CONFERENCE Halstead Property came out on top at the recent Leading Real Estate Companies of the World® Conference in Las Vegas bringing home the Most Innovative Brokerage Award and ...
Wednesday, February 25, 2015

More Executives Take the Ice Bucket Challenge
More Executives Take The Ice Bucket Challenge

We loved them so much, we just had to share these screenshots of our CEO Diane Ramirez and President Jim Gricar in the middle of their ice bucket challenge. We thank them again for their donation and for being such good sports! We are proud to announce for every agent,...
Tuesday, August 26, 2014

Another Awards Show Selfie, Find Out Who Won?
Another Awards Show Selfie Find Out Who Won

Last night, in an event at Capitale, Halstead Executive Director of Marketing Gerry Makowski was acknowledged by Smart CEO Magazine with a 2014 CXO Award for his “business leadership in the marketing/executive leadership category”
Friday, May 02, 2014

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