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Executive Team

Matthew J. Leone

Matthew J. Leone

Chief Brand and Marketing Officer

Matt Leone, Chief Brand and Marketing Officer
  • Invitee Member of Wall Street Journal CMO Network
  • 10x Speaker at Inman Conferences
  • 9x Speaker at Leading Real Estate Companies of the World
  • 4x Speaker at Luxury Portfolio Symposiums
  • 2x Speaker at NAR Conferences
  • 2018 Leading Real Estate Companies of the World President's Service Award Winner
  • 2015 Halstead Executive President's Award Recipient
  • Over 120 Past Press Mentions
  • 2014-2018 Leading RE Technology Advisory Council Elected Appointee
  • 2013-2017 Inman News Content Advisory Board
  • 2013-Current REBNY Continued Education Teacher

"It is time to bring unconventional to a conventional industry"

Matthew J. Leone brings a fresh, unconventional perspective coupled with an extensive knowledge base of digital marketing techniques to Halstead serving as the firm's first Chief Brand and Marketing Officer. Matthew oversees the 14-member Brand Team responsible for the creative brand direction for Halstead, its agents and listings.

He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing, branding and technology. Spearheaded by Matthew, Halstead was one of the first firms to embrace such forms as video, social media, drones, 3D, VR, wearables, partnerships, and many other ground-breaking approaches. Prior to joining Halstead, Matthew worked at the sports marketing agency NSM, working on the PGA Tour as well as the Big East Conference on experiential marketing and sponsorship opportunities. This experience helped him in his architecture of the strategic exclusive partnership between Halstead and the most valuable sports brand in the world, the New York Yankees. Matthew was also one of the only Chief Marketing Officer of two brands from 2014-2019 overseeing both Halstead and Brown Harris Stevens and leading the simultaneous rebranding efforts of both companies in 2018.

Matthew also regularly appears as a panelist and speaker at Inman Connect as well as NAR Conferences, Leading Real Estate Companies of the World Conferences, NYSAR conventions, and Luxury Portfolio Summits speaking on concepts that will shape the future of real estate industry. He also serves and teaches at the Real Estate Board of New York's continued education course series. He recently served two terms on the Technology Advisory Council for Leading Real Estate Companies of the World, regularly guiding the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board. In 2018, Matthew was the recipient of Leading Real Estate Companies of the World's prestigious President's Award, which formally acknowledged his significant contributions and service to the organization. He has been routinely interviewed & quoted in media outlets such as the Today Show, the New York Times, Wall Street Journal, AdWeek, BrandWeek, NBC, CNBC, NY1, NY Magazine, The Real Deal and many more.

Matthew enjoys watching and playing sports in his off time, is a huge Yankees and Jets fan, self-taught TV and Film Critic, and lover of anything with Buffalo Sauce.

He currently resides in Westchester County, NY with his wife and 2 children.

Follow Matthew on Instagram at @matthewjleone.

Recent Press

Inside Halstead's Festive re-creation Of Studio 54

The Real Deal - Thursday, December 5, 2019

Halstead Announces Sponsorship Alliance With Bse Global

Mann Report - Tuesday, March 12, 2019

Who's News

Real Estate Weekly - Friday, March 1, 2019

Halstead Appoints New Chief Marketing Officer

A List Daily - Friday, February 22, 2019

Comings And Goings

Ad Age - Wednesday, February 20, 2019

Branding Luxury Real Estate With Matthew Leone

Brand Driven Digital - Monday, June 25, 2018

Matthew Leone Featured On NY1 News 6.17.13

Halstead Property&'s innovative use of their real estate touch screens was featured in the latest NY1 Newscast on June 17th as they interviewed Director of Web Marketing & Social Media Matthew Leone on its implementation.

Matthew Leone & Virtual Renovation On Cnbc 09.12.14

Director of Web Marketing & Social Media Matthew Leone discusses Virtual Renovation with CNBC on location at 14 Leroy Street, a Halstead Exclusive Townhouse that is currently being marketed with virtual marketing to show how several rooms could look. CNBC's Diana Olick presents Halstead's virtually renovated images of the townhouse's living room, kitchen and bedroom. Matt says that Virtual Renovation...

2014 Halstead Annual Meeting Highlight Reel

2000 Agents and Executives joined our CEO Diane Ramirez at the 2014 Annual Meeting where the road map for the next year was highlighted as well as the winners of the top production awards!

Matthew Leone And Our Uav Featured On NYtimes.Com

Director of Web Marketing and Social Media Matthew J. Leone, speaks to NYTimes.com's Stephen Farrell about our ground-breaking unmanned aerial vehicle technology and exclusive View From Above videos.

Matthew Leone & Our Drone On Today Show 8.30.13

Dir. of Web Marketing & Social Media Matthew Leone interviewed on nationally syndicated Today Show on Aug. 30th discussing Halstead&'s innovative use of Drone Helicopters in video/photography. Also seen is 24 Brush Island Rd in Darien CT.

Why I Believe In Halstead - Part Ii

Enjoy this compilation of interviews from our recent Halstead Property Annual Meeting that asks our agents/executives why they believe in Halstead. Their answers truly capture what makes Halstead such an incredible firm.

Halstead Property Annual Meeting 2012

Highlights from the Halstead Property Annual Meeting held at Ciprianis 42nd Street to celebrate in style our top grossing year to date for the company.

Halstead Property Annual Meeting 2011

Halstead Property celebrated a successful 2010 at the Waldorf Astoria Hotel in Midtown Manhattan for their Annual Meeting on February 7th, 2011 attended by the 900+ agents acknowledging the top agents from the past year.

Halstead Property Annual Meeting 2010 Recap

On January 26, 2010, 900+ Agents from 19 Offices & 3 States gathered at the historic Ziegfeld Theater for the 25 Years of Halstead Property Annual Meeting. New initiatives are announced, icons are honored, & top awards are given out.

Lisa Rose & Matthew Leone Featured On NY1

Matthew Leone and Lisa Rose are featured on NY1 discussing and demonstrating an innovative new marketing tool for vacant and unfurnished properties that Halstead Property now employs named "Virtual Stager."

Exclusively Offering Umanned Aerial Vehicle Imagery

We're proud to partner with a ground breaking technology, Unmanned Aerial Vehicle Imagery. This remote operated helicopter equipped with a ultra high resolution camera photographs and shoots videos our high end listings from breathtaking angles never before seen.

Week Of Opportunities Buyers Seminar Recap

Watch highlights & sound bytes from the July 15, 2009 Week of Opportunities Buyers Seminar before hundreds at the Scandinavia House. Diane Ramirez, Greg Heym, & others spoke on ways to take advantage of the best buyer&'s market in 20+ years.

Featured Blog Posts

Sit Down Interview w/ Yankee GM Brian Cashman
Sit Down Interview W/ Yankee Gm Brian Cashman

Halstead Chief Marketing Officer Matthew Leone sat down with New York Yankees General Manager Brian Cashman to ask him a few questions in between his busy schedule and his quest for the Yankees 28th World Title.
Thursday, May 25, 2017

DMN Interviews Halstead CMO Matthew Leone
Dmn Interviews Halstead Cmo Matthew Leone

CMO MATTHEW LEONE DISSCUSSES TERRA HOLDINGS’ APPROACH TO VIDEO  The real estate industry has quickly emerged as hotbed of marketing-technology innovation, and Terra Holdings CMO Matthew Leone is leading the charge. Leone, who frequently speaks on concepts shaping the future of real estate marketing, overseas a 26-member...
Wednesday, June 8, 2016

Halstead Dominates 2015 Leading RE Awards
Halstead Dominates 2015 Leading Re Awards

We are thrilled to share that Halstead Property took home four prestigious awards at last week’s Leading Real East Companies of the World Conference in Miami. The President’s Award in the Service Recognition Program went to our CEO Diane M. Ramirez for her hard work and dedication to the LeadingRE...
Saturday, March 5, 2016

People Features Our Use of Inventive Video
People Features Our Use Of Inventive Video

Yesterday People Magazine published an article commending Halstead Property’s unique use of video to help market our exclusive properties. People spotlighted top broker and frequent Halstead ProperTV star, Brian Lewis and his video of 45 Christopher Street, 7G. As People pointed out, Halstead and Brian went beyond the web listing...
Friday, November 20, 2015

Halstead Listed As A Top Innovative Firm
Halstead Listed As A Top Innovative Firm

Halstead Property was recently named one of New York City’s Top 5 most innovative Real Estate Firms by The Veed.me, an online video production platform whose goal is to connect NYC businesses and brands with the latest trends in the world of Technology. The article focused on “New York’s cutthroat,...
Saturday, August 22, 2015

Why The Apple Watch Is Worth The Investment
Why The Apple Watch Is Worth The Investment

Why should a real estate agent buy an Apple Watch? Is it novelty, necessity, or a little of both? If you are thinking of investing in one, you will first need an iphone because the watch won’t work without it. I went out and bought one a couple weeks ago...
Thursday, August 6, 2015

Record Number of Halstead Speakers at Inman
Record Number Of Halstead Speakers At Inman

INMAN FEATURES LARGEST SHOWING OF SPEAKERS IN HALSTEAD PROPERTY HISTORY  Halstead Property had the largest showing of speakers at Inman Real Estate Connect NYC  last month. Attended by more than 2,000 industry execs and agents from around the world, Halstead left a great impression by sharing valuable...
Monday, March 2, 2015

Halstead Wins Top Awards at Leading RE Awards
Halstead Wins Top Awards At Leading Re Awards

HALSTEAD PROPERTY TAKES HOME TOP AWARDS AT LEADING REAL ESTATE COMPANIES OF THE WORLD CONFERENCE Halstead Property came out on top at the recent Leading Real Estate Companies of the World® Conference in Las Vegas bringing home the Most Innovative Brokerage Award and ...
Wednesday, February 25, 2015

More On Our Use of 3D Capture Technology
More On Our Use Of 3d Capture Technology

THE WALL STREET JOURNAL REPORTS: HALSTEAD PROPERTY LEADS THE WAY IN 3D WALKTHRU TECHNOLOGY  We are thrilled to introduce The Halstead 3D Walkthru —our latest, cutting-edge solution for marketing our exclusive listings to buyers! Featured in yesterday’s Wall Street Journal ,...
Saturday, December 27, 2014

$9000 Raised in Two Weeks For #Movember
$9000 Raised In Two Weeks For #Movember

In two weeks, #TeamHalstead and its 22 Team Members growing facial hair have raised an amazing $8,842 in donations for the Movember Foundation as part of the Movember Campaign. Team Halstead now ranks #115 out of over 60,000 registered corporate teams in funds raised in November that will help go...
Tuesday, November 25, 2014

Our Use of Virtual Renovation on CNBC
Our Use Of Virtual Renovation On Cnbc

Our very own Director of Web Marketing & Social Media, Matt Leone, appeared on CNBC yesterday to discuss the advantages of Halstead’s Virtual Renovation. This innovative marketing solution involves digitally performing a gut renovation and redesign of a space by adding new flooring, paint, furniture, lighting, etc. This could be...
Saturday, September 13, 2014

Feeling Of The First Day As A Halstead Agent
Feeling Of The First Day As A Halstead Agent

It was so refreshing recently to get a notification from Instagram on my smart phone that? tagged @Halstead with the unique image above. We usually see photo tags from an event or meeting we host or from a new listing or open house, but this one was different. It came...
Friday, March 14, 2014