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Executive Team

Sara Rotter

Sara Rotter

Executive Director of Sales, Downtown

Sara Rotter joined Halstead in the fall of 2011, and in her role as Executive Director of Sales, she works in conjunction with President Richard Grossman. Together, they are responsible for the continued success and strategic growth of the Village and SoHo offices of Halstead.

Sara is both sincere and serious about building her agents' careers. With her own extensive knowledge and experience as a former agent and over 15 years of managing hundreds of agents, she excels as a non-selling manager who understands the challenges of making real estate a full-time career.

She strives to not only teach agents, but to keep their focus consistent, their motivation high, and their eye on the big picture so they continually reinvent themselves in their business. Sara provides her agents with valuable insight and suggestions on how to leverage the unique talents that they each possess so they can apply them to this business and develop their own craft, helping them achieve their goals.

To do this, Sara offers a hands-on management style and unique sales approach based on the all-encompassing philosophy that customer service and satisfaction come first. She conducts one-on-one business development and marketing brainstorming sessions with individual agents as well as small-group, in-office training sessions and intensive workshops that address specific topics applicable to real estate, from the psychology of sales to the actual processes that need to be in place to succeed at winning business. Sara also believes today's agent must add value. She encourages her team to learn the different neighborhoods and preview available inventory, "so you can be adaptable and knowledgeable in any market condition, no matter what your clients demand."

Her passion for teaching and sharing her experiences goes beyond Halstead. Sara is flown to Chicago a few times a year by the prestigious Leading Real Estate Companies of the World to speak to a large group of managers from all over the country.

At Halstead, Sara serves on the Education Committee to contribute ideas to keep the curriculum both relevant and engaging. Most recently, she helped spearhead a Wellness Program to add health education to the firm’s ongoing training platform. One of her greatest pleasures is serving as the co-team leader for Halstead Helping Hands, a philanthropic foundation established to give back and better the daily lives of those in need through action-based support for local, community-focused, not-for-profits in the marketplaces Halstead serves on the corporate, local-office, and agent levels.

Prior to joining Halstead, Sara served as the Senior Managing Director for the Gramercy, Flatiron, Chelsea, and West Village offices for Citi-Habitats for more than eight years. As a result of her hard work and dedication, the offices thrived under her direction and she produced more than $1.3 billion in sales during her time at the firm.

A New York City native, Sara intended to be a doctor after completing her Pre-Medical program at Harvard University. Who'd have thought that a bad experience with a landlord would lead her to a career in real estate? She got her start in real estate in Boston where she quickly became the top-producing agent in the city's finest real estate firm. During her last six months there, she was handpicked by a major developer to work as the exclusive on-site agent in Boston's premier Manhattan-styled luxury loft building. Even in one of the slowest markets, Sara was able to achieve 60% occupancy within three months after the completion of construction.

Sara is an active member of the Real Estate Board of New York (REBNY), serving as Co-Chair of the Membership Committee, and an advocate for anyone who wants to make real estate a gratifying career. She also deeply believes in giving back to the community, which is why she consistently gives over 10% of her income to various charitable organizations as well as her time coaching and mentoring aspiring youth.

Recent Press

Top Agents For New York / New Jersey - 2015

Learn who the Top Agents of 2015 were in New York City and New Jersey in this short piece that played at the 2016 Annual Meeting in Cipriani's 42nd Street on March 3, 2016

Wellness Wednesdays

Halstead's Wellness Wednesday's program began in January of 2015, where we have brought in a variety of health practitioners one Wednesday per month, ranging from dietitians, meditation specialists, life coaches, yoga instructors, as well as corporate consciousness specialists. Most recently, Halstead hired a Thai Chi and Yoga Master to come in to do monthly training sessions on how to...

Halstead Helping Hands

Halstead Helping Hands is the private, philanthropic arm of Halstead Property, which supports not-for-profit causes and community-focused initiatives in our marketplaces. In this video Halstead Helping Hands leaders and agent ambassadors reflect on a number of successful initiatives that took place in recent months. Our Harlem office spearheaded Support East Harlem last spring to collect goods and food for those...

2014 Halstead Annual Meeting Highlight Reel

2000 Agents and Executives joined our CEO Diane Ramirez at the 2014 Annual Meeting where the road map for the next year was highlighted as well as the winners of the top production awards!

2013 Brokers Of The Year By Office

Each Sales Director for the 29 Tri-State Office addresses their top story of the year and their top agent in this piece that appeared during the 2014 Annual Meeting at Ciprianis.

Tribeca, NYC

From charming cobblestone streets, to stunning architecture, to world-famous restaurants, Tribeca has it all. Downtown Director of Sales, Sara Rotter, shows you why this is one of NYC&'s most fashionable and desirable neighborhoods.

Soho, NYC

We invite you to tour the Cultural Heart of NYC. SoHo is home to the best shopping in Manhattan and the most desirable expansive loft spaces in the world. Let our Downtown Director of Sales Sara Rotter show you "The Art of SoHo".

Featured Blog Posts

Monk-ey Business…Getting the FREAK Out
Monk-ey Business…Getting The Freak Out

Funny title, no? I’ll explain and it will make sense. Ever been stressed, on the verge of freaking out about something at work that didn’t go your way…? I’d love to share a simple 3-step approach that I was taught to get your freak OUT.
Tuesday, December 6, 2016

Sales and the City with Sara Rotter
Sales And The City With Sara Rotter

It has been WAY too long since my last Sales and the City post…. Like 11 months! I recently decided that I wanted to get back to writing but was stuck on what to write about…. until I took a class at Barry’s Bootcamp last Friday. I hesitated...
Wednesday, October 5, 2016

7 Halstead Agents Make Top Agents in US List
7 Halstead Agents Make Top Agents In Us List

There are over 1 Million Real Estate Professionals in the US and Halstead Property is proud to say that we have 7 of the Top 250 producing Agents and Teams in the Country for 2016! Congratulations to the following Halstead Agents who made this year’s coveted and prestigious Wall...
Saturday, June 25, 2016

Halstead President Richard Grossman Interview
Halstead President Richard Grossman Interview

The Halstead Social Team had the pleasure of recently sitting down with recently promoted Halstead President Richard Grossman to get his thoughts on a wide ranging number of topics.
Wednesday, April 27, 2016

More on the Halstead Helping Hands Sock Drive
More On The Halstead Helping Hands Sock Drive

We are excited to announce our newest Halstead Helping Hands Initiative across New York, New Jersey and Connecticut!
Tuesday, January 26, 2016

Halstead Wins 3 Awards at Deal of the Year
Halstead Wins 3 Awards At Deal Of The Year

HALSTEAD PROPERTY WINS 3 AWARDS AT 2015 REBNY DEAL OF THE YEAR Special congratulations to the following Halstead Property agents recognized last night at the 28th Annual Real Estate Board of New York Awards Gala for their exemplary work in the following categories: ...
Monday, November 2, 2015

Halstead Hosts Job Readiness Workshop
Halstead Hosts Job Readiness Workshop

On Wednesday, July 22nd, Halstead Helping Hands collaborated with NY Cares and hosted a Job Readiness Workshop at its Headquarters, where 15 Halstead Executives and Agents coached unemployed and underemployed adults (from Fedcap) on their path to secure jobs. The workshop involved conducting mock interviews, providing constructive feedback, critiquing résumés,...
Friday, August 14, 2015

Wellness Initiative: Mind/Body Awareness
Wellness Initiative: Mind/Body Awareness

As a part of Halstead Property’s Wellness initiative, we were lucky to have Dahn Yoga and Tai Chi Master, Daniel Jung come in to teach principles of energy and stress management through simple movement, mediation, and deep breathing exercises.
Tuesday, May 19, 2015

What A Year So Far for Halstead Helping Hands
What A Year So Far For Halstead Helping Hands

Halstead Helping Hands, our private philanthropic foundation established to “give back” and better the daily lives of those in need, has accomplished the following since it’s inception:
Monday, May 4, 2015

Halstead Helps Clean Up Bronx Soundview Park
Halstead Helps Clean Up Bronx Soundview Park

Halstead Helping Hands kicked off its spring season by participating in New York Cares Day this past Saturday, April 18th. Approximately 50 Halstead Property executives and agents including CEO Diane Ramirez gathered for a clean-up at Soundview Park in the Bronx. The volunteers uprooted weeds, chopped down dead trees and...
Wednesday, April 22, 2015

Halstead Helps Clean Up Bronx Soundview Park
Halstead Helps Clean Up Bronx Soundview Park

Halstead Helping Hands kicked off its spring season by participating in New York Cares Day this past Saturday, April 18th. Approximately 50 Halstead Property executives and agents including CEO Diane Ramirez gathered for a clean-up at Soundview Park in the Bronx. The volunteers uprooted weeds, chopped down dead trees and...
Wednesday, April 22, 2015

Hoboken Office's Edgewater Relief Update
Hoboken Office's Edgewater Relief Update

EDGEWATER RELIEF UPDATE  Halstead Helping Hands would like to thank all of our customers, clients & friends for their generosity in helping those affected by the Edgewater Fire. We are proud to announce that we collected $6500 between Red Cross donations, clothing, food and household goods....
Friday, March 6, 2015