Executive Director of Sales, Downtown
Sara Rotter joined Halstead Property in the Fall of 2011 as Director of Sales, Downtown and was promoted to Executive Director of Sales, Downtown in the summer of 2013. In her position, Sara works in conjunction with President, Richard Grossman, where together, they are responsible for the continued success and strategic growth of the Village and SoHo offices of Halstead.
Sara is both sincere and serious about building her agents' careers. With her own extensive knowledge and experience as a former agent and over a decade of managing hundreds of agents, she excels as a non-selling manager who understands the challenges of making real estate a full-time career.
She strives to not only teach agents, but to keep their focus consistent, their motivation high, and their eye on the big picture so they continually reinvent themselves in their business. Sara provides her agents with valuable insight and suggestions on how to leverage the unique talents they possess so they can apply them to this business and develop their own craft, ultimately helping them achieve their goals.
To do this, Sara offers a hands-on management style and unique sales approach based on the all-encompassing philosophy that customer service and satisfaction come first. She conducts one on one business development and marketing brainstorming sessions with individual agents as well as small-group in-office training sessions and intensive workshops that address specific topics applicable to real estate, from the psychology of sales to the actual processes that need to be in place to succeed at winning business. Sara also believes today's agent must add value. She encourages her team to learn the different neighborhoods and preview available inventory, "so you can be adaptable and knowledgeable in any market condition, no matter what your clients demand."
At Halstead, Sara serves on the Education Committee to contribute ideas to in keeping the curriculum both relevant and engaging. Most recently, she helped spearhead a Wellness Program at the firm to add health education to the firm’s ongoing training platform. One of her greatest pleasures is serving as the co-team leader for Halstead Helping Hands, a philanthropic foundation established to "give back" and better the daily lives of those in need through action-based support for local, community-focused not-for-profits in the marketplaces Halstead serves on the corporate, local-office as well as individual agent levels.
Prior to joining Halstead, Sara served as the Senior Managing Director for the Gramercy, Flatiron, Chelsea and West Village offices for Citi-Habitats for more than 8 years. As a result of her hard work and dedication, the offices thrived under her direction and she produced more than $1.3 billion in sales during her time at the firm.
A New York City native, Sara intended to be a doctor after completing her Pre-Medical program at Harvard University. Who'd have thought that a bad experience with a landlord would lead her to a career in Real Estate? She got her start in real estate in Boston where she quickly became the top-producing agent in the city's finest real estate firm. During her last six months there, she was handpicked by a major developer to work as the exclusive on-site agent in Boston's premier Manhattan-styled luxury loft building. Even in one of the slowest markets, Sara was able to achieve 60% occupancy within three months after the completion of construction.
Sara is an active member of the Real Estate Board of New York (REBNY), and an advocate for anyone who wants to make real estate a gratifying career. She also deeply believes in giving back to the community, which is why she consistently gives over 10% of her income to various charitable organizations as well as her time coaching and mentoring aspiring youth.
- Have You Heard? Halstead Agents Join Coat Drive; Ellis Sotheby’S Helps Haiti Hurricane Victims, Real Estate Weekly - 2/16/2018
- Halstead Collects 3500 Coats For Annual New York Cares Drive, Ris Media - 2/7/2018
- Meet New York’S 2017 Real Estate Rookie Of The Year, Matt Martin, Inman News - 11/8/2017
- More Recent Press
- Top Agents for New York / New Jersey - 2015
- Wellness Wednesdays
- Halstead Helping Hands
- More Featured Videos
Sara's Recent Press Mentions
Real Estate Weekly - Friday, February 16, 2018
RIS Media - Wednesday, February 07, 2018
Inman News - Wednesday, November 08, 2017
Inman News - Wednesday, November 01, 2017
Mann Report - Friday, March 03, 2017
Sara's Featured Videos
Learn who the Top Agents of 2015 were in New York City and New Jersey in this short piece that played at the 2016 Annual Meeting in Cipriani's 42nd Street on March 3, 2016
Halstead's Wellness Wednesday's program began in January of 2015, where we have brought in a variety of health practitioners one Wednesday per month, ranging from dietitians, meditation specialists, life coaches, yoga instructors, as well as corporate consciousness specialists. Most recently, Halstead hired a Thai Chi and Yoga Master to come in to do monthly training sessions on how to...
Halstead Helping Hands is the private, philanthropic arm of Halstead Property, which supports not-for-profit causes and community-focused initiatives in our marketplaces. In this video Halstead Helping Hands leaders and agent ambassadors reflect on a number of successful initiatives that took place in recent months. Our Harlem office spearheaded Support East Harlem last spring to collect goods and food for those...
2000 Agents and Executives joined our CEO Diane Ramirez at the 2014 Annual Meeting where the road map for the next year was highlighted as well as the winners of the top production awards!
Each Sales Director for the 29 Tri-State Office addresses their top story of the year and their top agent in this piece that appeared during the 2014 Annual Meeting at Ciprianis.
Sara's Featured Blog Posts
Funny title, no? I’ll explain and it will make sense. Ever been stressed, on the verge of freaking out about something at work that didn’t go your way…? I’d love to share a simple 3-step approach that I was taught to get your freak OUT.
Tuesday, December 06, 2016
It has been WAY too long since my last Sales and the City post…. Like 11 months! I recently decided that I wanted to get back to writing but was stuck on what to write about…. until I took a class at Barry’s Bootcamp last Friday. I hesitated...
Wednesday, October 05, 2016
There are over 1 Million Real Estate Professionals in the US and Halstead Property is proud to say that we have 7 of the Top 250 producing Agents and Teams in the Country for 2016! Congratulations to the following Halstead Agents who made this year’s coveted and prestigious Wall...
Saturday, June 25, 2016
The Halstead Social Team had the pleasure of recently sitting down with recently promoted Halstead President Richard Grossman to get his thoughts on a wide ranging number of topics.
Wednesday, April 27, 2016
We are excited to announce our newest Halstead Helping Hands Initiative across New York, New Jersey and Connecticut!
Tuesday, January 26, 2016