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Marketing Initiatives


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About Our Marketing Division

Terra Marketing is the full-service in-house marketing agency of Halstead Property dedicated to the delivery of solutions individually tailored to the needs of each Agent and exclusive listing. Led by Executive Director of Marketing Gerald Makowski and Director of Web Marketing and Social Media Matthew J. Leone, this team of 21 marketing minds is the largest and most acclaimed in the industry. They are fully committed to delivering impeccable results by offering a non-traditional approach to planning and executing dynamic products and initiatives in today’s ever-changing, technology-driven real estate marketing terrain.

Word has spread about the effectiveness of Halstead Property's Marketing Approach. They have been recognized by such credible third parties including the Webby Awards, Leading Real Estate Companies of the World, the Web Marketing Association, Luxury Portfolio, and the Internet Advertising Competition Awards (See awards). Terra Marketing's expertise covers the following areas:

Terra Marketing’s expertise covers the following areas:

Project Management

Each project has a dedicated team led by a project manager to assist the Agent and follow-up. Whether it is preparing a media plan, producing a video, or managing a property marketing proposal, our team approach ensures that our clients, customers and properties get the attention they deserve.

Web-based Marketing

With more than 93% of real estate searches starting on the web, it is imperative to grow with the trends, or be left behind. In addition to displaying our listings to more than 3 million searches a month through Halstead.com and NYTimes.com, we are partnered with dozens of other strategically chosen sites. Our web experts are staying ahead of the curve and developing new tools like room painter and exclusive video tours to optimize each listing page for our customers.

Web Development

Chief Information and Technology Officer James Cahill and Director of Web Development Vincent D’Agostino work with the web development team and Terra Marketing to constantly stay ahead of the industry in their continuous coding and designing of the most user friendly and innovative Website in New York Metropolitan Area. Past winners of Webby Award Honorees and WebAwards, their work cements Halstead Property as innovators in the industry.

Creative Design

All creative ideas are brought to life by our talented art staff creating a superb finish/look to all our work. Creative display advertising, property postcards, web ads, brochures and window displays are just a sampling of what is produced to gain our listings the best exposure. This is all handled by our ten member design department along with Creative Director Al Delaney and Art Director Tatiana Kilibarda. From a quick property ad to a multi-page customizable brochure, our team creates designs that accentuate the unique qualities of our exclusive properties.

Media Planning

Our advertising department specializes in all mediums including traditional display advertising and web advertising to target and place our properties exactly to the best niche audience and demographic. In addition to the tried-and-true publications, our staff is keyed into the pulse of the advertising industry, sourcing out new advertising venues and sites for our properties in the greater New York area as well as globally through our affiliations with Leading RE, Luxury Portfolio, and EREN. All of our media options have already been qualified and vetted by a call tracking verification system that provides crucial data like the return on investment.


The Award-Winning Halstead Portfolio is the quintessential coffee table book featuring the best of the best in all of our areas like New York City, Hamptons, Connecticut, Hudson Valley and New Jersey. Completely created in-house, we are extremely proud to be a past recipient of the prestigious Leading Real Estate Companies of the World's Best Marketing Piece Award, beating out 700 other worldwide entrants. The quality of our publishing has also been awarded the 2007 Gutenberg Bronze Award for Publishing excellence for our Portfolio. The book is circulated twice a year in through a Tri-State insertion inside the Wall Street Journal as well as our interactive online version of the Portfolio that amounts to a total 500,000+ readership.

Video Pioneers

In 2008, Halstead Property became the first New York Metro real estate firm to embrace video and produce a video section to their website affectionately called Halstead ProperTV. Terra Marketing and our exclusive documentary film crew create and edit the top quality content for exclusive property tours, neighborhood tours, development tours, agent video biographies, coverage of events, a quarterly Market Report Webshow, and much more. Our in-house staff also produces the music that is used in the pieces in addition to the motion graphics and animations for the thousands in our library.

Social Media

Administered by Matthew J. Leone, Halstead Property connects and regularly interacts with thousands over 9 different social mediums. With daily contributions on Facebook, Twitter, YouTube, Pinterest, Foursquare, Google+, Flickr, the Halstead Blog on Tumblr, and more you will be served with the best news, imagery, neighborhood content, and video that matter to you most. Learn more about where we are and our strategy on each medium at halstead.com/social.

Direct Mail

Our direct mail and e-based mailing programs ensure that a message reaches the target audience with our possession of crucial mailing lists and building layouts of millions of New Yorkers as well as others across the country and worldwide. Our mailing programs create the buzz around the property that is absolutely essential for an active exclusive, closed property, or important message.

Digital Image Enhancement

Our dedicated digital imaging specialists pride themselves on producing the best quality imagery on the award winning Halstead.com. Our work ensures that all photo and floorplan imagery on the web has been checked, color corrected, and enhanced right before the Halstead H watermark seals it with our approval.

Full Service At Your Service

We strive to be the first and the pave the way whether it was Drone Helicopter imagery, Virtual Staging, Virtual Renovation, Room Painter, New York Magazine Critics Review on our listings, showing recently closed comps on our listings, and more. We are Full Service At Your Service.

For inquiries about our level of service: marketing@halstead.com
To inquire about joining this award winning team: careers@halstead.com

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