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Matthew J. Leone

Matthew J. Leone

Chief Brand and Marketing Officer

Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead Property that helps to set the company apart from its competitors. He started at Terra Holdings in 2004, was promoted to Marketing Manager in 2007 and then in 2011 to Director of Web Marketing and Social Media. In 2013, Matt was promoted to Senior Vice President of Digital Marketing. As the newly appointed Chief Marketing Officer, Matthew oversees the 26 member MarTech division that services Halstead Property and other Terra Holdings companies. In his current position, he is responsible for the daily direction of the resources and operations of the marketing/technology division.

He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing and technology. He also oversees the day-to-day responsibilities of Web 2.0 efforts including social media like Facebook, the Halstead Tumblr Blog, Pinterest, & Twitter as well as video marketing that both help build and interact with the virtual community. Prior to joining Halstead, Matthew worked at the sports marketing firm, NSM. While at NSM, he gained experience in the various facets of the marketing mix by working directly with the events and marketing promotions for the Big East Conference basketball account as well as creating marketing proposals for the PGA tour event sponsors. Creative and detail-oriented, colleagues find that he works tirelessly towards unique ways of approaching marketing. Graduating with honors from Marist College in Poughkeepsie, NY, Matthew earned a double concentration in marketing and finance.

Matthew was recently awarded the prestigious Halstead Distinction Award for 2013 given to a select top executive each year. Mr. Leone also regularly appears as a panelist and speaker at Inman News Connect as well as Leading RE Conferences, NYSAR conventions, & Luxury Portfolio Summits speaking on concepts that will shape the future of real estate marketing and technology. Mr. Leone also currently serves on the Technology Advisory Council for Leading Real Estate Companies of the World regularly advising the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board which counsels on the Inman Connect speakers and editorial direction of their news coverage. He has been routinely interviewed & quoted in media such as the Today Show, the New York Times, Wall Street Journal, AdWeek, CNBC, NY1, NY Magazine, Real Deal and many more.

Matthew currently resides in Westchester County, NY with his wife and 2 children.

Recent Press

Inside Halstead's Festive re-creation Of Studio 54

The Real Deal - Thursday, December 5, 2019

Halstead Announces Sponsorship Alliance With Bse Global

Mann Report - Tuesday, March 12, 2019

Who's News

Real Estate Weekly - Friday, March 1, 2019

Halstead Appoints New Chief Marketing Officer

A List Daily - Friday, February 22, 2019

Comings And Goings

Ad Age - Wednesday, February 20, 2019

Branding Luxury Real Estate With Matthew Leone

Brand Driven Digital - Monday, June 25, 2018

Featured Blog Posts

Sit Down Interview w/ Yankee GM Brian Cashman
Sit Down Interview W/ Yankee Gm Brian Cashman

Halstead Chief Marketing Officer Matthew Leone sat down with New York Yankees General Manager Brian Cashman to ask him a few questions in between his busy schedule and his quest for the Yankees 28th World Title.
Thursday, May 25, 2017

DMN Interviews Halstead CMO Matthew Leone
Dmn Interviews Halstead Cmo Matthew Leone

CMO MATTHEW LEONE DISSCUSSES TERRA HOLDINGS’ APPROACH TO VIDEO  The real estate industry has quickly emerged as hotbed of marketing-technology innovation, and Terra Holdings CMO Matthew Leone is leading the charge. Leone, who frequently speaks on concepts shaping the future of real estate marketing, overseas a 26-member...
Wednesday, June 8, 2016

Halstead Dominates 2015 Leading RE Awards
Halstead Dominates 2015 Leading Re Awards

We are thrilled to share that Halstead Property took home four prestigious awards at last week’s Leading Real East Companies of the World Conference in Miami. The President’s Award in the Service Recognition Program went to our CEO Diane M. Ramirez for her hard work and dedication to the LeadingRE...
Saturday, March 5, 2016

People Features Our Use of Inventive Video
People Features Our Use Of Inventive Video

Yesterday People Magazine published an article commending Halstead Property’s unique use of video to help market our exclusive properties. People spotlighted top broker and frequent Halstead ProperTV star, Brian Lewis and his video of 45 Christopher Street, 7G. As People pointed out, Halstead and Brian went beyond the web listing...
Friday, November 20, 2015

Halstead Listed As A Top Innovative Firm
Halstead Listed As A Top Innovative Firm

Halstead Property was recently named one of New York City’s Top 5 most innovative Real Estate Firms by The Veed.me, an online video production platform whose goal is to connect NYC businesses and brands with the latest trends in the world of Technology. The article focused on “New York’s cutthroat,...
Saturday, August 22, 2015

Why The Apple Watch Is Worth The Investment
Why The Apple Watch Is Worth The Investment

Why should a real estate agent buy an Apple Watch? Is it novelty, necessity, or a little of both? If you are thinking of investing in one, you will first need an iphone because the watch won’t work without it. I went out and bought one a couple weeks ago...
Thursday, August 6, 2015

Record Number of Halstead Speakers at Inman
Record Number Of Halstead Speakers At Inman

INMAN FEATURES LARGEST SHOWING OF SPEAKERS IN HALSTEAD PROPERTY HISTORY  Halstead Property had the largest showing of speakers at Inman Real Estate Connect NYC  last month. Attended by more than 2,000 industry execs and agents from around the world, Halstead left a great impression by sharing valuable...
Monday, March 2, 2015

Halstead Wins Top Awards at Leading RE Awards
Halstead Wins Top Awards At Leading Re Awards

HALSTEAD PROPERTY TAKES HOME TOP AWARDS AT LEADING REAL ESTATE COMPANIES OF THE WORLD CONFERENCE Halstead Property came out on top at the recent Leading Real Estate Companies of the World® Conference in Las Vegas bringing home the Most Innovative Brokerage Award and ...
Wednesday, February 25, 2015

More On Our Use of 3D Capture Technology
More On Our Use Of 3d Capture Technology

THE WALL STREET JOURNAL REPORTS: HALSTEAD PROPERTY LEADS THE WAY IN 3D WALKTHRU TECHNOLOGY  We are thrilled to introduce The Halstead 3D Walkthru —our latest, cutting-edge solution for marketing our exclusive listings to buyers! Featured in yesterday’s Wall Street Journal ,...
Saturday, December 27, 2014

$9000 Raised in Two Weeks For #Movember
$9000 Raised In Two Weeks For #Movember

In two weeks, #TeamHalstead and its 22 Team Members growing facial hair have raised an amazing $8,842 in donations for the Movember Foundation as part of the Movember Campaign. Team Halstead now ranks #115 out of over 60,000 registered corporate teams in funds raised in November that will help go...
Tuesday, November 25, 2014

Our Use of Virtual Renovation on CNBC
Our Use Of Virtual Renovation On Cnbc

Our very own Director of Web Marketing & Social Media, Matt Leone, appeared on CNBC yesterday to discuss the advantages of Halstead’s Virtual Renovation. This innovative marketing solution involves digitally performing a gut renovation and redesign of a space by adding new flooring, paint, furniture, lighting, etc. This could be...
Saturday, September 13, 2014

Feeling Of The First Day As A Halstead Agent
Feeling Of The First Day As A Halstead Agent

It was so refreshing recently to get a notification from Instagram on my smart phone that? tagged @Halstead with the unique image above. We usually see photo tags from an event or meeting we host or from a new listing or open house, but this one was different. It came...
Friday, March 14, 2014