Matthew J. Leone
Chief Brand and Marketing Officer
Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead Property that helps to set the company apart from its competitors. He started at Terra Holdings in 2004, was promoted to Marketing Manager in 2007 and then in 2011 to Director of Web Marketing and Social Media. In 2013, Matt was promoted to Senior Vice President of Digital Marketing. As the newly appointed Chief Marketing Officer, Matthew oversees the 26 member MarTech division that services Halstead Property and other Terra Holdings companies. In his current position, he is responsible for the daily direction of the resources and operations of the marketing/technology division.
He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing and technology. He also oversees the day-to-day responsibilities of Web 2.0 efforts including social media like Facebook, the Halstead Tumblr Blog, Pinterest, & Twitter as well as video marketing that both help build and interact with the virtual community. Prior to joining Halstead, Matthew worked at the sports marketing firm, NSM. While at NSM, he gained experience in the various facets of the marketing mix by working directly with the events and marketing promotions for the Big East Conference basketball account as well as creating marketing proposals for the PGA tour event sponsors. Creative and detail-oriented, colleagues find that he works tirelessly towards unique ways of approaching marketing. Graduating with honors from Marist College in Poughkeepsie, NY, Matthew earned a double concentration in marketing and finance.
Matthew was recently awarded the prestigious Halstead Distinction Award for 2013 given to a select top executive each year. Mr. Leone also regularly appears as a panelist and speaker at Inman News Connect as well as Leading RE Conferences, NYSAR conventions, & Luxury Portfolio Summits speaking on concepts that will shape the future of real estate marketing and technology. Mr. Leone also currently serves on the Technology Advisory Council for Leading Real Estate Companies of the World regularly advising the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board which counsels on the Inman Connect speakers and editorial direction of their news coverage. He has been routinely interviewed & quoted in media such as the Today Show, the New York Times, Wall Street Journal, AdWeek, CNBC, NY1, NY Magazine, Real Deal and many more.
Matthew currently resides in Westchester County, NY with his wife and 2 children.
Luxury Daily - Monday, April 6, 2020
Yahoo Finance - Wednesday, December 18, 2019
The Real Deal - Thursday, December 5, 2019
Mann Report - Tuesday, March 12, 2019
citybizlist - Monday, March 11, 2019
Real Estate Weekly - Friday, March 1, 2019
Broker Pulse - Wednesday, February 27, 2019
A List Daily - Friday, February 22, 2019
citybizlist - Wednesday, February 20, 2019
Ad Age - Wednesday, February 20, 2019
Inman News - Monday, August 20, 2018
Brand Driven Digital - Monday, June 25, 2018
Halstead Property&'s innovative use of their real estate touch screens was featured in the latest NY1 Newscast on June 17th as they interviewed Director of Web Marketing & Social Media Matthew Leone on its implementation.
Director of Web Marketing & Social Media Matthew Leone discusses Virtual Renovation with CNBC on location at 14 Leroy Street, a Halstead Exclusive Townhouse that is currently being marketed with virtual marketing to show how several rooms could look. CNBC's Diana Olick presents Halstead's virtually renovated images of the townhouse's living room, kitchen and bedroom. Matt says that Virtual Renovation...
2000 Agents and Executives joined our CEO Diane Ramirez at the 2014 Annual Meeting where the road map for the next year was highlighted as well as the winners of the top production awards!
Director of Web Marketing and Social Media Matthew J. Leone, speaks to NYTimes.com's Stephen Farrell about our ground-breaking unmanned aerial vehicle technology and exclusive View From Above videos.
Dir. of Web Marketing & Social Media Matthew Leone interviewed on nationally syndicated Today Show on Aug. 30th discussing Halstead&'s innovative use of Drone Helicopters in video/photography. Also seen is 24 Brush Island Rd in Darien CT.
Enjoy this compilation of interviews from our recent Halstead Property Annual Meeting that asks our agents/executives why they believe in Halstead. Their answers truly capture what makes Halstead such an incredible firm.
Highlights from the Halstead Property Annual Meeting held at Ciprianis 42nd Street to celebrate in style our top grossing year to date for the company.
Halstead Property celebrated a successful 2010 at the Waldorf Astoria Hotel in Midtown Manhattan for their Annual Meeting on February 7th, 2011 attended by the 900+ agents acknowledging the top agents from the past year.
On January 26, 2010, 900+ Agents from 19 Offices & 3 States gathered at the historic Ziegfeld Theater for the 25 Years of Halstead Property Annual Meeting. New initiatives are announced, icons are honored, & top awards are given out.
Matthew Leone and Lisa Rose are featured on NY1 discussing and demonstrating an innovative new marketing tool for vacant and unfurnished properties that Halstead Property now employs named "Virtual Stager."
We're proud to partner with a ground breaking technology, Unmanned Aerial Vehicle Imagery. This remote operated helicopter equipped with a ultra high resolution camera photographs and shoots videos our high end listings from breathtaking angles never before seen.
Watch highlights & sound bytes from the July 15, 2009 Week of Opportunities Buyers Seminar before hundreds at the Scandinavia House. Diane Ramirez, Greg Heym, & others spoke on ways to take advantage of the best buyer&'s market in 20+ years.
Featured Blog Posts
Halstead Chief Marketing Officer Matthew Leone sat down with New York Yankees General Manager Brian Cashman to ask him a few questions in between his busy schedule and his quest for the Yankees 28th World Title.
Thursday, May 25, 2017
CMO MATTHEW LEONE DISSCUSSES TERRA HOLDINGS’ APPROACH TO VIDEO The real estate industry has quickly emerged as hotbed of marketing-technology innovation, and Terra Holdings CMO Matthew Leone is leading the charge. Leone, who frequently speaks on concepts shaping the future of real estate marketing, overseas a 26-member...
Wednesday, June 8, 2016
We are thrilled to share that Halstead Property took home four prestigious awards at last week’s Leading Real East Companies of the World Conference in Miami.
The President’s Award in the Service Recognition Program went to our CEO Diane M. Ramirez for her hard work and dedication to the LeadingRE...
Saturday, March 5, 2016
Yesterday People Magazine published an article commending Halstead Property’s unique use of video to help market our exclusive properties. People spotlighted top broker and frequent Halstead ProperTV star, Brian Lewis and his video of 45 Christopher Street, 7G. As People pointed out, Halstead and Brian went beyond the web listing...
Friday, November 20, 2015
Halstead Property was recently named one of New York City’s Top 5 most innovative Real Estate Firms by The Veed.me, an online video production platform whose goal is to connect NYC businesses and brands with the latest trends in the world of Technology. The article focused on “New York’s cutthroat,...
Saturday, August 22, 2015
Why should a real estate agent buy an Apple Watch? Is it novelty, necessity, or a little of both? If you are thinking of investing in one, you will first need an iphone because the watch won’t work without it. I went out and bought one a couple weeks ago...
Thursday, August 6, 2015
INMAN FEATURES LARGEST SHOWING OF SPEAKERS IN HALSTEAD PROPERTY HISTORY Halstead Property had the largest showing of speakers at Inman Real Estate Connect NYC last month. Attended by more than 2,000 industry execs and agents from around the world, Halstead left a great impression by sharing valuable...
Monday, March 2, 2015
HALSTEAD PROPERTY TAKES HOME TOP AWARDS AT LEADING REAL ESTATE COMPANIES OF THE WORLD CONFERENCE Halstead Property came out on top at the recent Leading Real Estate Companies of the World® Conference in Las Vegas bringing home the Most Innovative Brokerage Award and ...
Wednesday, February 25, 2015
THE WALL STREET JOURNAL REPORTS: HALSTEAD PROPERTY LEADS THE WAY IN 3D WALKTHRU TECHNOLOGY We are thrilled to introduce The Halstead 3D Walkthru —our latest, cutting-edge solution for marketing our exclusive listings to buyers! Featured in yesterday’s Wall Street Journal ,...
Saturday, December 27, 2014
In two weeks, #TeamHalstead and its 22 Team Members growing facial hair have raised an amazing $8,842 in donations for the Movember Foundation as part of the Movember Campaign. Team Halstead now ranks #115 out of over 60,000 registered corporate teams in funds raised in November that will help go...
Tuesday, November 25, 2014
Our very own Director of Web Marketing & Social Media, Matt Leone, appeared on CNBC yesterday to discuss the advantages of Halstead’s Virtual Renovation. This innovative marketing solution involves digitally performing a gut renovation and redesign of a space by adding new flooring, paint, furniture, lighting, etc. This could be...
Saturday, September 13, 2014
It was so refreshing recently to get a notification from Instagram on my smart phone that? tagged @Halstead with the unique image above. We usually see photo tags from an event or meeting we host or from a new listing or open house, but this one was different. It came...
Friday, March 14, 2014