Matthew J. Leone
Chief Marketing Officer
Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web technologies & techniques to Halstead Property that helps to set the company apart from its competitors. He started at Terra Holdings in 2004, was promoted to Marketing Manager in 2007 and then in 2011 to Director of Web Marketing and Social Media. In 2013, Matt was promoted to Senior Vice President of Digital Marketing. As the newly appointed Chief Marketing Officer, Matthew oversees the 26 member MarTech division that services Halstead Property and other Terra Holdings companies. In his current position, he is responsible for the daily direction of the resources and operations of the marketing/technology division.
He is passionate about staying on top of the latest trends & integrating innovative solutions into all forms of marketing and technology. He also oversees the day-to-day responsibilities of Web 2.0 efforts including social media like Facebook, the Halstead Tumblr Blog, Pinterest, & Twitter as well as video marketing that both help build and interact with the virtual community. Prior to joining Halstead, Matthew worked at the sports marketing firm, NSM. While at NSM, he gained experience in the various facets of the marketing mix by working directly with the events and marketing promotions for the Big East Conference basketball account as well as creating marketing proposals for the PGA tour event sponsors. Creative and detail-oriented, colleagues find that he works tirelessly towards unique ways of approaching marketing. Graduating with honors from Marist College in Poughkeepsie, NY, Matthew earned a double concentration in marketing and finance.
Matthew was recently awarded the prestigious Halstead Distinction Award for 2013 given to a select top executive each year. Mr. Leone also regularly appears as a panelist and speaker at Inman News Connect as well as Leading RE Conferences, NYSAR conventions, & Luxury Portfolio Summits speaking on concepts that will shape the future of real estate marketing and technology. Mr. Leone also currently serves on the Technology Advisory Council for Leading Real Estate Companies of the World regularly advising the global network on a variety of technology initiatives as well as the Inman News Content Advisory Board which counsels on the Inman Connect speakers and editorial direction of their news coverage. He has been routinely interviewed & quoted in media such as the Today Show, the New York Times, Wall Street Journal, AdWeek, CNBC, NY1, NY Magazine, Real Deal and many more.
Matthew currently resides in Westchester County, NY with his wife and 2 children.
- NYcs Resi Firms Are Spending Millions To Look Young And Sexy. Will re-branding Work?, The Real Deal - 4/19/2018
- Home Tweet Home: Townhouse Specialists Use Social Media To Grow Brand, Real Estate Weekly - 10/12/2017
- 3d Videos: A New Way To Tour NYc Real Estate Up For Sale, Am New York - 8/6/2017
- More Recent Press
- Matthew Leone featured on NY1 News 6.17.13
- Matthew Leone & Virtual Renovation on CNBC 09.12.14
- 2014 Halstead Annual Meeting Highlight Reel
- More Featured Videos
Matthew's Recent Press Mentions
The Real Deal - Thursday, April 19, 2018
Real Estate Weekly - Thursday, October 12, 2017
AM New York - Sunday, August 06, 2017
Real Estate Weekly - Tuesday, May 09, 2017
Unique Homes - Saturday, April 15, 2017
Matthew's Featured Videos
Halstead Property&'s innovative use of their real estate touch screens was featured in the latest NY1 Newscast on June 17th as they interviewed Director of Web Marketing & Social Media Matthew Leone on its implementation.
Director of Web Marketing & Social Media Matthew Leone discusses Virtual Renovation with CNBC on location at 14 Leroy Street, a Halstead Exclusive Townhouse that is currently being marketed with virtual marketing to show how several rooms could look. CNBC's Diana Olick presents Halstead's virtually renovated images of the townhouse's living room, kitchen and bedroom. Matt says that Virtual Renovation...
2000 Agents and Executives joined our CEO Diane Ramirez at the 2014 Annual Meeting where the road map for the next year was highlighted as well as the winners of the top production awards!
Director of Web Marketing and Social Media Matthew J. Leone, speaks to NYTimes.com's Stephen Farrell about our ground-breaking unmanned aerial vehicle technology and exclusive View From Above videos.
Dir. of Web Marketing & Social Media Matthew Leone interviewed on nationally syndicated Today Show on Aug. 30th discussing Halstead&'s innovative use of Drone Helicopters in video/photography. Also seen is 24 Brush Island Rd in Darien CT.
Matthew's Featured Blog Posts
Halstead Chief Marketing Officer Matthew Leone sat down with New York Yankees General Manager Brian Cashman to ask him a few questions in between his busy schedule and his quest for the Yankees 28th World Title.
Thursday, May 25, 2017
CMO MATTHEW LEONE DISSCUSSES TERRA HOLDINGS’ APPROACH TO VIDEO The real estate industry has quickly emerged as hotbed of marketing-technology innovation, and Terra Holdings CMO Matthew Leone is leading the charge. Leone, who frequently speaks on concepts shaping the future of real estate marketing, overseas a 26-member...
Wednesday, June 08, 2016
We are thrilled to share that Halstead Property took home four prestigious awards at last week’s Leading Real East Companies of the World Conference in Miami.
The President’s Award in the Service Recognition Program went to our CEO Diane M. Ramirez for her hard work and dedication to the LeadingRE...
Saturday, March 05, 2016
Yesterday People Magazine published an article commending Halstead Property’s unique use of video to help market our exclusive properties. People spotlighted top broker and frequent Halstead ProperTV star, Brian Lewis and his video of 45 Christopher Street, 7G. As People pointed out, Halstead and Brian went beyond the web listing...
Friday, November 20, 2015
Halstead Property was recently named one of New York City’s Top 5 most innovative Real Estate Firms by The Veed.me, an online video production platform whose goal is to connect NYC businesses and brands with the latest trends in the world of Technology. The article focused on “New York’s cutthroat,...
Saturday, August 22, 2015