Stephen G. Kliegerman
President of Development Marketing
Brooklyn Heights Office
FORT GREENE — Rockwell Place, the former piano factory at 96 Rockwell Place in Fort Greene that is being converted to condos, celebrated its topping out Wednesday.
The celebration, which included a tour of a model unit on the third floor and the sales center at street level, both facing the Flatbush Avenue side of the building, plus brunch provided by Patois, was also held to acknowledge that 63 percent of the building’s units are sold.
Halstead Property Development Marketing, a division of Halstead Property, is handling sales of the 36 units and reports that 23 are now accounted for.
The building does have a 37th unit, but this will be an affordable rental under an “inclusionary” agreement with the city, according to Shelley Wasserman, sales manager for Halstead, who conducted the tour.
Buyers are a mix of people from both Manhattan and Brooklyn, who Wasserman describes as “younger and urban.”
Asked if any families had expressed an interest, she commented that “That’s the beauty of this building. The studios and two-bedrooms on the upper floors can be combined, and the studios and one-bedrooms on the lower floors can be combined. That’s how they were designed.”
The topping out was for the six additional floors added to the top of the original six-story structure by developer Integrated Capital, with design by the architectural firm Franke, Gottesgen and Cox.
The new residential construction honors the original architecture. Additionally, units on both the original floors and in the addition are loft-style with 10- and 11-foot ceilings and oversized windows.
Other amenities include an attended lobby, a fitness center and washers and dryers in every unit. Of the remaining unsold 13 units, sizes range from 714 square feet to 1,166 square feet, and prices range from $495,000 to $895,000.
Wasserman said the building’s two penthouses, which were snapped up immediately, have 400-square-foot terraces.
Completion is slated for October, with occupancy set to begin in September for units on the lower floors.
Having an attractive and completed model unit to show off (the design is by a company called Me and General Design) will make a big difference in attracting buyers to the remaining units, Wasserman said — as will the building’s placement within the BAM Cultural District, an appropriate site for an old piano factory.
For more information, please visit: www.rockwellplace.com.
Thursday, July 17, 2008