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Mentioned in this Article:
Stephen G. Kliegerman

Stephen G. Kliegerman
President of Development Marketing


Rendering Refresh Plus Art Is Off The Drawing Board

Just in time for the end of the world, sales have kicked off at +Art, the new 13-story West Chelsea development at 540 West 28th Street. The condo portion of the recent Development Du Jour will have 88 units, priced from $520,000 to $4.2 million. In conjunction with the launch, a new crop of renderings have been released showing the ultra-luxe building's lobby, apartment interiors and private rooftop cabanas (above). It's a lovely piece of work, but luxury condos marketed on artistic principles don't necessarily sell like hotcakes. The building will have original artwork and sculpture in the courtyard, a curated collection in the lobby, a 6,000-square-foot ground-floor gallery space open to residents and the public and an on-call art consultant. Sounds a little pre-meltdownish to us, but hey, we wouldn't know a Diego Rivera from a Geraldo Rivera. Which one has the mustache again?

· +Art [Official Site]

· Listings: +Art [Halstead]

· Development Du Jour: +Art at 540 West 28th [Curbed]

Wednesday, October 22, 2008

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