HDM - Halstead Development Marketing
Whitney is responsible for guiding the design vision and execution for all developments. Combining architecture and design insights with project management expertise, she works directly with developers and their design teams to offer project specific recommendations and advise throughout the design and marketing phases.
In her role, Whitney recommends potential collaborations with architects and designers, assists in feasibility, zoning, and massing studies; and helps guide direction on unit mix, floorplan layouts, finishes, amenity programming and sales gallery layouts. As a liaison between the sales and development teams, Whitney helps translate real-time sales data into design strategies for a competitive marketplace. She believes that product differentiation and attention to detail are the keys to adding value and accelerating market absorption. During the marketing phase, Whitney ensures that the design team's vision is accurately translated into the project branding, renderings and creative assets.
Whitney is a registered architect in New York and holds a U.S. Green Building Council LEED-AP certification. She joined the BHSDM team after serving as Project Architect at Selldorf Architects, where she worked on residential developments, high-end private residences, retail, and commercial buildings. She was responsible for development and delivery of drawings in all design phases, daily management of architectural team members, and coordination with consultants and contractors. She oversaw projects for the William Macklowe Company, CBSK Ironstate, Gagosian Gallery, The Robert Rauschenberg Foundation, Hauser & Wirth, Yves Saint Lauren, and Aman Resorts.
Whitney has a Master of Architecture from Yale University and Bachelor of Science in Architecture from the University of Michigan. Originally from North Carolina, Whitney currently resides in Gramercy Park.