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Development Marketing


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Development Marketing Team

Stephen G. Kliegerman

Stephen G. Kliegerman
President of Halstead Property Development Marketing

Stephen G. Kliegerman's long standing career in real estate has earned him an esteemed reputation from his colleagues and clients alike. As President of Halstead Property Development Marketing, Stephen is responsible for the operations, direction and management of new business, client relations, pre-development planning, marketing and sales. Along with his unmatched team of sales and marketing professionals, Stephen has built the Development Marketing Division into the market leader in the industry through unparalleled customer service, creative marketing and record setting sales teams. Often sought out by the city's top developers, Stephen played an instrumental role in securing Halstead Property as the exclusive sales and marketing agent for the Toll Brothers' four new developments in Manhattan, Brooklyn and Long Island City; this represents the first time Toll Brothers has ever used an outside firm. In addition, Stephen consults with some of the top developers in the country based on his knowledge and expertise in new developments. As a result of his experience, he is quoted frequently in the media.

A graduate of The George Washington University and a Licensed Real Estate Broker since 1989, Stephen previously owned and operated his own real estate brokerage, management and consulting firm, Herbert H. Kliegerman Associates, Inc. In 1998, the firm, which specialized in the management, sale and leasing of Coops, Condos, and Lofts in Downtown Manhattan, merged with Halstead Property and Stephen was appointed Executive Director of Downtown Sales.

Over the past 20 years, Stephen has established himself as a leader in the brokerage community through his efforts in the Downtown Brokers Association of which he served a five year term as its President. Stephen is also a highly active member and leader of The Real Estate Board of New York for which he currently serves as Co-Chair of the Interfirm Forum and has also served three terms on the Residential Ethics Committees (twice as Chairman) and four terms as Chairman of the Downtown Committee. Additionally, Stephen was among the catalysts for the renowned industry RLS and 72 hour co-broke rule which helped to revolutionize the way brokerage firms cooperate throughout the city.

Roberta Benzilio

Roberta Benzilio
Executive Vice President
Development Marketing


Roberta Benzilio understands best the nuances of negotiations and the complexities of closing a deal. She selects and manages all of our talented on-site sales specialists, devises strategic sales strategies and ensures optimum performances by maintaining that success is in the details.

Roberta brings over two decades of top-caliber real estate experience plus exceptional market knowledge to her position as Executive Vice President of HPDM. Roberta facilitates operations, management of new business, client relations, pre-development planning, and sales for all new development projects.

Throughout her illustrious real estate career, Roberta has enjoyed a reputation not only as an exemplary industry professional, but as a well-recognized authority. By offering the most reliable, cutting-edge information, coupled with her proven sales acumen, Roberta is well regarded by major developers and investors throughout the city. With a history of top sales achievements, ardent attention to detail and high performance standards, she maintains a spotless track record. Roberta's hands-on and preemptive management approach of implementing solutions to prevent problems makes her so successful.

Roberta previously served as Executive Director for Halstead Property, managing three retail offices and new developments. She also initially served as Senior Director for HPDM where she was responsible for all sales aspects for new development. Prior to Halstead, Roberta spent 20 years at the prestigious William B. May Company, where she held multiple executive positions, ultimately becoming President. As an Executive with WBMay, Roberta produced impressive achievements in the sales, marketing and public relations arenas and spearheaded the firm's lead in cutting-edge technology.

Her love of personal interaction plus an education in psychology have certainly served Roberta well in the real estate world, where she consistently enjoys her craft. When not hard at work, Roberta is an avid sailor, traveler and volunteer for her favorite charities.

Hunter Frick

Hunter Frick
Director of Development Marketing

Hunter Frick’s dynamic, innovative marketing strategies have quickly made him a standout branding executive in the New York real estate market. As Director of Marketing for Halstead Property Development Marketing, Hunter rethinks marketing strategy from the ground up, and leads a creative team unmatched in the marketplace today. Under his watch, creativity is paramount and he has directed successful marketing campaigns for more than 50 residential developments in New York City spanning BFC Partners, Toll Brothers, Ekstein Development and Steiner NYC. Frick enjoys cultivating the personality of each property, from boutique developments to some of the city’s largest. For each, he puts his intuition to work, matching design and market to consumer expectation.

Originally from Louisville, KY, Frick’s Southern charm goes a long way in creating successful relationships between developers, graphic designers, interior designers, and public relations firms. Layered under his homegrown bourbon-and-pony roots is steely execution, from competitive research and buyer analysis to astutely positioned marketing campaigns. Frick continues to raise the bar in his field. He organized the first ever Elle Décor Showhouse in NYC at +Art, which brought over 5,000 people through the property’s doors and received national exposure.

A graduate of the George Washington University, Frick launched his marketing career in Washington, DC working with regional and national homebuilders. Frick currently resides in Brooklyn and can be found most mornings under a pile of design magazines.

William S. Ross

William S. Ross
Director of Development Marketing

With over 25 years of real estate experience, Bill Ross brings an incredible depth of knowledge to his position as a Director of Development Marketing for Halstead Property. A talented negotiator, he has brokered deals in both the residential and commercial arenas. In addition, Bill has sold development sites, development rights, multi-family buildings, and other investment properties throughout New York City.

Bill's experience and knowledge of New York City's zoning laws make him especially suited to the Development Marketing Division. These skills, combined with his unique ability to work with architects on floor plans and layouts, make him an essential element in the success of any project. As a result of his intricate knowledge of the 421(a) law, he has advised many developers and Bill has also assisted REBNY with the legislation.

"It is very important to work with our team as early in the process as possible. Our unmatched research department is an important key to bringing the right unit mix to any neighborhood. Once that is established, a huge effort is commenced with the developer, the architect, and our team to bring to the market exactly what buyers are looking for," explains Bill regarding the process with Halstead Property Development Marketing.

A lifetime resident of Brooklyn, Bill is considered an expert in all matters related to that Borough. He has worked on some of the largest projects in Brooklyn and is helping to create an ever-changing skyline. In a number of neighborhoods, his expertise with landmark regulations has been an important part of the success of many projects.

Robin Schneiderman

Robin Schneiderman
Director of Business Development

Robin Schneiderman the Director of New Business Development for Halstead Property Development Marketing. Robin brings a wealth of product knowledge and sales experience to assist clients in maximizing the potential for their new development . For the past eight years Robin was a top five agent at one of the largest New York Real Estate brokerage firms. He prides himself in knowing each New York neighborhood like the back of his hand and knowing what buyers are looking for in all areas of product development, including unit layout, finishes and building amenities. As a result, Robin decided to parlay his deep knowledge and help New York City developers in all stages of the development process. Robin realizes, "Successful developers have learned the importance of getting us involved early in the project even before the site is purchased because we can bring the crucial incite and knowledge of marketplace trends to assure a prudent investment decision." Robin digs deep to find out exactly what product is needed in the specific neighborhood his clients are planning on developing a project. He will then guide each client on detailed unit and layout analysis. All of these pertinent decisions are crucial to the success of each project he works on.

Robin keeps all of Halstead's clients updated on the pulse of the market with comprehensive research provided on an ongoing basis by our Director of Research, a former REBNY research director. As a result, clients continue to contact Robin and the Halstead Development Marketing team every step of the way throughout the process. Robin's ultimate satisfaction is seeing the entire project through, culminating in successful sales to happy buyers who appreciate the product our clients deliver.

Feel free to contact Robin with any questions you may have about a project you are considering or already in the development process. You will enjoy working with him and see how much he really cares about your success as he treats each project like it were his own development.

Eugene Cordano

Eugene Cordano
Director of Sales, Metro New Jersey

Throughout his twenty-three years in the real estate field, Eugene Cordano has garnered the respect of his clients and colleagues. Since joining Halstead Property in 1997, Gene quickly established himself as a top broker and became a member of Halstead's prestigious Platinum Circle, the Producer's Council and the Gold Circle.

After eleven successful years as an agent with Halstead Property, Gene was promoted to Director of Sales, Metro New Jersey for Halstead's new office in Hoboken. With extensive experience and dedication along with a keen knowledge of the New Jersey market, Gene is responsible for the strategic growth, direction and hands on management of Halstead's first, signature storefront office in Metro New Jersey. In addition, he is currently and will continue to spearhead the sales and marketing efforts for new developments in the area. He successfully handled the sales and marketing for the "A Condos," Halstead's first high-rise condo development project in Jersey City, which we are proud to announce is nearly sold out.

Jeffrey Krantz

Jeffrey Krantz
Managing Director

As Managing Director for Halstead Property Development Marketing, Jeff Krantz works closely with developers to conceptualize and implement effective strategies for sales and rental developments in Manhattan and Brooklyn. Blending bottomless creativity with a grounded analytical approach, Jeff guides clients through acquisition, pre-development planning, team assembly, pricing, absorption and ultimately directs the sales process.

His team’s recent market defining achievements include:

"Developers enjoy working with our Development Marketing team because we continually challenge ourselves to find new ways to achieve success. That might mean new equity partnerships or implementing a new marketing platform. Whatever it is, we never stop until we reach the goal."

Jeff is married to Kristin Krantz, an onsite sales manager with over $400M in sales, and the other half of the Krantz+Krantz real estate team. Together they are raising their 2-year old daughter Mia to be the next legend in NYC real estate sales. Jeff is a fanatical Arsenal FC fan and enjoys composing music on his Martin guitar.

Jeff graduated from The University of California, Davis with a degree in International Business. He is a certified Real Estate Advisor through Touro College and a member of REBNY.

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