Ed Berenhaus was born and raised in New York City and his in-depth knowledge of the city’s distinctive neighborhoods provides unique insights for his clients, whether buying or selling a home.
Prior to his career in real estate, Ed developed his marketing and negotiating skills as a marketing/advertising executive and creative director for major television networks and online media. He created marketing campaigns for notable companies like NBC Universal, AOL, and the Viacom Networks, as well as TV icons Joan Rivers and Martha Stewart. He attributes his successful media career to paying very detailed attention to his clients’ needs and translating these priorities into strategic creative and actionable results.
Ed employs these same principles in real estate by listening closely to the homebuyer’s preferences and then presenting a carefully curated selection of properties that could be a good fit. For sellers, Ed creates customized marketing strategies to identify and attract the right buyers.
Ed was accredited by the Real Estate Board of New York as a Certified Negotiation Expert to help achieve the best outcome for his clients, through competitive hard-bargaining and collaborative negotiating techniques.
A native of Queens, Ed takes great pride in his New York roots. He has lived in Manhattan for over three decades and currently resides on the Lower East Side.
After my mother passed away there was a lot of work to be done to sell her home. Ed and I had worked together years ago and I was looking for someone who would be helpful, knowledgeable, and considerate to work with to prepare and sell the apartment. My choice was Ed. He helped me find contractors to paint and repair the apartment and gave excellent advice on renovations to enhance the value, as well as setting the price. Ed was always willing to take the time to deal with anything that came up. Ed’s creative marketing and choices of virtual staging of photos showed buyers the apartment’s potential. In the end we had a lot of offers to choose from. Ed’s work was a key reason for this. He was a great partner in this endeavor. – D.E. sold a home on the Upper West SideThis was my first experience working with a broker, and Ed walked me through every step with patience and humor. He dealt with the ins and outs of a 150-page board application, and his attention to detail helped us sail smoothly through the process. If you need someone to hold your hand, or just find you great places to look at, you can't go wrong with Ed! – M.P. purchased a home in Tudor CityEd was my smart, wonderful, creative boss in the 1980s so, when we were ready to buy a co-op in NYC I knew right away that I would be able to trust Ed—that he would be fun to shop with, and would be fully committed to helping us find the perfect home. I was right—Ed was great. He was always prepared with lots of properties to look at, always within our price range, in the neighborhood we wanted, and with the character we were looking for. Most importantly, he walked us through the very complicated process of putting together the financial package and made sure that our submission was thorough, accurate, and professionally assembled. In fact, the co-op board told us that our package was the most organized and easiest-to-process package they had ever encountered. If you are apartment hunting, you can't find anyone better to work with than Ed. – E.E. purchased a home on the Upper East SideI first met Ed years ago at NBC, where he was an accomplished television marketing executive and creative writer/producer. He helped my wife and I navigate a difficult NYC purchase after an extensive yearlong search. Ed got it right and put us in the perfect place. You won’t go wrong with Ed on your side! A great agent. Kudos! – F.R. purchased a home in Lincoln SquareEd is an exceptional real estate agent who really tries to understand the clients’ true needs. We were certainly not easy clients. Our process took a very long time, as we attempted to figure out what we were looking for, if at all. Ed stood by us the whole time and helped us think through it all by providing us options, guidance, and experience. He is very knowledgeable in the field and understands NYC's dynamics very well. We were also really impressed by his persistence and professionalism even AFTER the deal was practically closed, by following up on various detailed requirements. On top of being a pro, Ed is a great person—kind, friendly, cordial, always pleasant, and patient. It was reassuring to know he was the front man on our side. I highly recommend working with Ed. – A.S purchased a home on the Lower East Side
Halstead Manhattan, LLC
The following are selected closed transactions in which Edward Berenhaus represented the buyer, the seller, or both:COOPERATIVES AND CONDOMINIUMS
- 165 WEST 66TH STREET, #20C
- 59 WEST 71ST STREET, #8A
- 475 Fdr Drive New York, NY Apt. L1001
- 333 East 43rd Street Apt 403
- 115 East 90th Street #5D
Recent PressA Gallery-Inspired Manhattan Abode
Wall Street Journal - Tuesday, February 20, 2018From Gallery To Solarium, $5.2M West Side Condo Takes Classic Manhattan Into The 21st Century
6sqft - Tuesday, September 12, 2017
Featured Blog PostsThe Home Buyer’S Commandments
The process of buying a home is often a complex one. In order to be prepared for it, there are certain things you should keep in mind and make sure to do. These are my 10 commandments for the home buyer:
Tuesday, June 25, 2019